CREATIVE CONTENT

Chateau Ste Michelle

We worked closely with Chateau Ste Michelle and several of their brands to develop best-in-class eCommerce content for their products.

THE DETAILS

SCOPE OF WORK

8 Brands
3 Retailers
78 Product Listings Created
450+ Marketing Tiles Created

HINGE SERVICES

Listing Copy
Marketing Tiles

RETAILERS

Kroger
Target
Walmart

The Problem

Chateau Ste Michelle has several different wine brands that not only needed more robust and improved eCommerce content, but they needed new content for retailers they’ve never sold on before.

Breaking into new retailer sites can be challenging, as they all have different content compliance requirements. It’s not always as easy as using the same exact copy and imagery from one retailer and using it on another.

They were also looking for a way to scale their eCommerce content. With so many brands, it can be a challenge to create effective content that is not only on brand, but also speaks directly to the consumer in a way that will convert sales.

Our Solution

The Copy
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0 %
of Listing Copy Catalog Optimization
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+ 0 %
Increase in Keyword Optimization
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0 +
New Optimized Listings Created
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The Marketing Tiles

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Use the slider on each image to reveal the before.

A bottle of Chateau Ste Michelle estate wine with a background showcasing images of multi-generational family farmers.Pouring red wine into a glass, with text indicating "100% Cabernet Franc from Chateau Ste Michelle.
A bottle of Chateau Ste Michelle estate wine with a background showcasing images of multi-generational family farmers.Pouring red wine into a glass, with text indicating "100% Cabernet Franc from Chateau Ste Michelle.
A bottle of Chateau Ste Michelle estate wine with a background showcasing images of multi-generational family farmers.Pouring red wine into a glass, with text indicating "100% Cabernet Franc from Chateau Ste Michelle.
A bottle of Chateau Ste Michelle estate wine with a background showcasing images of multi-generational family farmers.Pouring red wine into a glass, with text indicating "100% Cabernet Franc from Chateau Ste Michelle.
A bottle of Chateau Ste Michelle estate wine with a background showcasing images of multi-generational family farmers.Pouring red wine into a glass, with text indicating "100% Cabernet Franc from Chateau Ste Michelle.
A bottle of Chateau Ste Michelle estate wine with a background showcasing images of multi-generational family farmers.Pouring red wine into a glass, with text indicating "100% Cabernet Franc from Chateau Ste Michelle.
A bottle of Chateau Ste Michelle estate wine with a background showcasing images of multi-generational family farmers.Pouring red wine into a glass, with text indicating "100% Cabernet Franc from Chateau Ste Michelle.

The Enhanced Brand Content

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Hover over each image to reveal the before.

01

Streamline cross eCommerce experience through branding
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02

Inspire the consumer for the how-to-use
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03

Clearly highlight key benefits of the product
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04

Highlight additional product offerings within the category
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05

Cross sell thoughtfully and strategically to continue the consumer journey
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A webpage displayed on a computer monitor showcasing an advertisement for sports hydration mix with various flavors and a male athlete in the background, integrated with SEO to enhance account visibility.

The Brand Store

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