Digiday | Amazon is Chasing Growth and Shifting Resources to Third-party Sellers

Third-party marketplace traction is picking up on Amazon thanks to more awareness and education on the selling model. There are networks of resources for small-business owners, big brands and resellers alike that explain how to get started selling on Amazon, and how to turn a profit doing so, by updating logistical changes to the marketplace and sharing tips and tricks.

When retail middlemen fall out of fashion, even Amazon has to switch gears.

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Last year, Amazon pulled vendor managers off of all wholesale accounts that were doing less than $10 million a year in sales. And in Feb. 2018, it launched its Marketplace Growth program, which assigns a strategic account manager on Amazon’s team to help sellers navigate changes to the marketplace and act as a resource in solving problems and answering questions. Previously, Amazon’s Seller Central was a fully self-service marketplace, where sellers only get access to a dashboard and a generic “help” email for when problems arise.

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