Campaign budgets and ad spending for Amazon marketing, Walmart.com media, and other platform advertising are evaluated and adjusted on a daily, weekly and monthly cadence

New keywords are mined and existing targets are refined on a weekly basis across campaigns Negative targets are initiated to eliminate wasted ad spend

Leverage industry-leading machine learning technology to augment campaign-wide bid optimization Keyword bids are evaluated and adjusted as needed on an hourly basis across all Sponsored campaigns to deliver meaningful KPIs

Develop marketplace on-platform campaign strategies and create ads tailored to your brand (e.g., on Amazon, Walmart.com, other) Sponsored Brands and Display Ad campaigns included within the advertising mix to drive impressions and retargeting efforts