Mastering Q4: How to Have a Successful Holiday Season on Amazon with Fulfillment by Amazon

As the excitement surrounding Black Friday and Cyber Monday continues to build, sellers on Amazon are gearing up for one of the busiest shopping seasons of the year. To ensure a successful Q4 with Fulfillment by Amazon (FBA), it's crucial that your inventory has arrived at Amazon or is already en route. With the frenzy of the holiday season fast approaching, preparation is key for Amazon sellers. Let’s delve into Amazon's recommendations and strategies for a seamless Black Friday and Cyber Monday sales experience. Let’s start with the timeline Amazon recommends: 10 - 12 weeks before Black Friday and Cyber Monday is when you should be deciding what products you’re selling for the holiday season. Look at what…

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2022 BFCM Recap

2022 Black Friday Cyber Monday Recap

2022 BFCM RECAP HINGE COMMERCE clients saw a 69% growth over last year’s Turkey 5 (the 5 peak shopping days of Thanksgiving through Cyber Monday).  Clients who participated in Turkey 5:  Total sales were +104% 2022 vs. 2021.  Our Account Management, Advertising and Operations team executed flawlessly preparing for BFCM by developing impactful promotional strategies through utilization of deals and coupons, ensuring inventory was received into the Fulfillment Centers (FC’s) prior to peak sales and storage limits implementation, as well as building out campaigns with bidding/targeting strategy that ramped up brand awareness prior to event, but also maintained strong visibility during the event.

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Full Service Channel Management

Amazon Prime Day: HINGE COMMERCE’s comprehensive strategy delivers 7x more sales growth than the industry average

Applying its comprehensive 360-degree strategy, HINGE COMMERCE’s clients outperformed the industry average, delivering 7-times more sales growth than the average Amazon business.  Accounts managed by HINGE COMMERCE’s full-service channel management team saw a triple-digit increase of +115% in sales vs. Prime Day 2021 and +128% vs. Prime Day 2020.  

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HINGE COMMERCE is a technology-driven, full-service eCommerce consulting agency. We help you grow your eCommerce business by delivering expert marketplace content and omni-channel consulting.