In today’s saturated digital marketplace, art direction plays a critical role in helping eCommerce brands rise above the competition. Great product photos alone aren’t enough—you need scroll-stopping visuals, intentional storytelling, and content tailored for your target platforms. That’s where Hinge Commerce comes in. As a creative agency and full-service Amazon and eCommerce agency, we bring together strategic art direction, professional execution, and platform-specific expertise to help brands break through the noise. Whether you're launching a new product line or revamping your Amazon and eCommerce presence, our art direction services are fully customizable and built around your brand goals and eCommerce needs. But here’s the real question: Should your brand tackle art direction in-house or partner with an expert team? Let’s…

Why Do I Need to De-Risk My Amazon Business? Over the last few years, Amazon has made changes that impact both 1P Vendors' and 3P Sellers' ability to grow sales profitability. Amazon has done the following: reduced the number of vendors on 1P, refused cost increases, increased trade discount terms on the vendor side, and increased Amazon Referral and FBA fees (reducing reimbursement amounts for lost and damaged inventory and increasing pricing and promotion hurdles) on the seller side. All of this adds up to mounting pressure on sales and profitability plans, and for most brands, walking away from Amazon isn't an option. Why is Amazon Reducing the Amount of 1P Vendors? Earlier in Q1 2025, Amazon announced an additional…

Amazon Warehouse & Distribution (AWD) is transforming how sellers can manage inventory on Amazon. In this blog, we’re going to cover the pros, cons, and everything in between when it comes to using Amazon as a warehousing and distribution solution for your business. What is Amazon AWD Exactly? Amazon Warehouse & Distribution (AWD) is a third-party logistics service alternative to your everyday 3PL (3rd Party Logistics). You send your inventory “upstream” to the AWD fulfillment centers, and Amazon will then replenish your inventory in FBA when you reach a certain threshold. Why Use AWD? If you’re new to FBA or don’t have much of your own warehouse space for your goods, using a 3PL can be an attractive but, at…

In 2025, the eCommerce landscape continues to evolve, making it more critical than ever for brands to choose the right online selling platforms for their products. With shifting consumer behaviors, emerging technologies, and increasing competition, sellers must weigh the advantages and challenges of each marketplace to maximize reach, profitability, and brand recognition. Online Selling Platforms: A Quick Overview of Popular Options Most brands benefit from an omnichannel approach, but not every eCommerce platform is necessary for all sellers. A combination of marketplaces and direct-to-consumer strategies often yields the best results. Selling on multiple platforms can increase brand recognition and sales, but it also requires a strategic approach. Businesses should consider their target audience, product category, and operational capabilities before diversifying.…

What are Sponsored Display Ads? Sponsored Display Ads are best used to reach new audiences, and to retarget previous purchasers. This ad type has audience targeting capability, allowing you to not rely solely on keywords to reach potential consumers.  Where do Sponsored Display Ads live in the marketing funnel? One of the biggest benefits of Sponsored Display ads, is that they have the ability to touch each part of the funnel: Awareness → Consideration → Conversion → Loyalty How to Best Utilize Sponsored Display Ads? Retargeting Product Page Viewers: Retarget consumers who looked at your product page but did not purchase Previous Purchasers: Re-engage with past consumers to drive another purchase of the same product or showcase related products (this is…

As we turn the page on another year, it’s the perfect time to revamp your eCommerce strategy and ensure that your Amazon PDPs (Product Detail Pages) are positioned for success. Whether you saw a surge in sales during the holiday season or are gearing up for a fresh start, setting your Amazon PDP up for success is essential to maintaining momentum. But how exactly do you ensure your PDP is ready to thrive in the new year and beyond? It starts with optimizing four key areas: Copy, Imagery, Backend Management, and Storefront. Each of these plays a vital role in the customer’s journey and, when perfected, can drive your brand's growth. At Hinge Commerce, a full-service Amazon marketing agency, we've…

Our expert team was honored as a Top 10 Finalist at the 2024 ENDCAPS Grocery Summit! This recognition celebrates the outstanding Amazon and Walmart PDP work our teams accomplished for The Hain Celestial Group’s Garden Veggie Snacks and Bimbo Bakeries’ Thomas’ English Muffins. What are the ENDCAPS? The ENDCAPS Digital Merchandising Awards of Distinction is an independent and unbiased program that recognizes best-in-class eCommerce content. These awards aim to elevate eCommerce industry standards by celebrating excellence and sharing the latest best practices to inspire brands everywhere. ENDCAPS has different awards categories covered throughout the year, with Grocery being the first. Healthcare, Household, Beauty, Pet Care, and Beverage/Alcohol will follow throughout 2025. The Grocery category highlighted U.S. brands with outstanding Product…

Amazon Vendor Central and Seller Central Product Listings Getting your products to stand out on Amazon starts with mastering your product listings. A product listing is more than just adding your items to Amazon, it's about presenting your products in a way that grabs attention, tells a compelling story, and convinces shoppers to make a purchase. Your listing needs to provide enough information to answer all potential questions a buyer might have while sparking their interest. This includes high-quality images, a catchy title, a detailed but straightforward description, price, and other relevant details. Perfecting your product listing is the first step towards skyrocketing your online sales on Amazon Vendor Central and Seller Central. Importance of High-Quality Images High-quality images are…