Introduction to Full-Service Amazon Agencies
If you're entering the world of Amazon eCommerce, you've likely heard about Full-Service Amazon Agencies (otherwise known as Channel Management Agencies) like Hinge Commerce. These agencies are your all-in-one solution for conquering the Amazon marketplace. Agency teams are packed with experts in different fields—they’re all there to improve your brand's presence on Amazon. What do they do exactly? A lot. An Amazon Agency can handle everything you need: setting up your Amazon store, optimizing your product listings for maximum visibility, managing advertising and promotions, and diving deep into the analytics to see what's working and what's not. Whether you're just starting or looking to take your existing Amazon sales to the next level, these agencies…
As a full-service Amazon agency, a common question that arises from most of our clients is “How can I improve my profits on Amazon Vendor Central?” Typically, vendors are focused on getting their wholesale price increases approved by Amazon Vendor Managers, but this is only one aspect of profitability and often the hardest to achieve.
A holistic approach to profit margins must be utilized. Wholesale price or “Item Cost” in Amazon terms is just the tip of the iceberg. You must also consider, Amazon Vendor Terms (i.e., co-op, accrual, and allowances), marketing costs, invoice reconciliation, operational chargebacks, and ultimately ASIN level profitability. Below, we dive deep into what it takes to fully understand your Amazon Vendor profit margin, common…
Introduction to Amazon Channel Management
Amazon Channel Management is about effectively steering your Amazon business, ensuring your products shine among millions, and driving your sales. Channel management dictates how you display your products, price them, and interact with customers. It's more than just listing your products on Seller Central or Vendor Central and waiting. It's about actively engaging with the market, adjusting strategies, and navigating competition. Also, remember that the customer is king. Responding to their feedback, addressing concerns swiftly, and ensuring they're happy is your ticket to selling successfully on Amazon. Follow along on this crash course in Amazon Channel Management.
Understanding Amazon's Platforms for Brands
Amazon offers two platforms for brands: Amazon Seller Central and Amazon Vendor…
The Hinge team just returned from Amazon Accelerate 2024, and we are excited about all the new programs and enhancements announced for Amazon sellers over the next year. We have boiled down our top 5 insights with key takeaways that every Amazon seller should know…
Supply Chain Initiative: Amazon wants to be a seller’s complete logistics solution via Amazon Global Logistics (AGL), Amazon Warehousing & Distribution (AWD), Multi-Channel Fulfillment (MCF), and more. Key Takeaways: Amazon is incentivizing sellers with discounts if they “manage” the supply chain end-to-end; this would potentially offset increasing FBA Fees but at a significant loss of control. AGL only supports China as the single country of origin, with no ETA for future production sources. Amazon…
Introduction to Market Expansion Strategy in eCommerce
To grow your brand online, understanding market expansion strategy is vital. It's about finding new customers or markets for your products. This isn’t about throwing stuff at the wall to see what sticks. A proper strategy requires planning, research, and understanding of different markets. Getting it right will not only boost your sales and brand visibility in general, but it can also make an impact in international markets and with other demographic segments within your current region. Market expansion in eCommerce means strategically positioning your business to tap into new areas where your products can shine. It's about intelligent moves, not just hard work.
Understanding the Need for Online Market Expansion
Sitting still in…
Launching a product on Amazon Vendor or Seller Central can feel like an aimless journey. Avoid these five common pitfalls and steer your brand toward success with these crucial insights.
#1 Neglecting Amazon SEO Optimization
Many sellers have jumped into the Amazon arena because of the power of Amazon SEO. More and more online shoppers are using Amazon’s search capabilities as their main way of shopping. They visit the Amazon homepage, search what they need, and make a purchase.
A robust SEO strategy will ensure that your products don’t merely exist on Amazon but are visible to shoppers on the search engine results pages (SERPs). You need your products to show up when consumers are looking for a product that is…
Amazon Q4/Holiday Peak Prep: Top 5 Tips for Success
As Q4 approaches, Amazon vendors and sellers face the year's most critical sales period. October through December includes major shopping events like Prime Big Deal Days, Black Friday, Cyber Monday, and more, so brands have a unique opportunity to maximize sales and profits.
This comprehensive guide provides detailed strategies and tips to help Amazon sellers prepare for a successful Q4.
Key Dates to Remember for Q4 in 2024
Prime Big Deal Days (TBD October 2024; last year it was on 10/10 & 10/11)
Halloween: October 31
Thanksgiving: November 28
Black Friday: November 29
Small Business Saturday: November 30
Cyber Monday: December 2
Ground Shipping Cutoff for…
Inflation and other factors couldn’t hold Amazon back from having its largest and most successful Amazon Prime Day yet. According to Adobe Analytics, consumers spent $7.2 billion on Tuesday, July 16 (an 11.7% YoY increase) and $7 billion on Wednesday, July 17 (an 11% YoY increase) during Amazon Prime Day. That’s $14.2 billion spent during Prime Day, which is not only an 11% YoY increase, but it’s a new Amazon record. And the best news is that Hinge Commerce beat that growth rate for our clients by 81%.
What Were the Amazon Prime Day Best-Selling Categories?
Amazon and countless brands selling on Amazon saw increases (both big and small) during Prime Day 2024 Prime. Amazon members shopped across more than 35…