Vendor Central Operational Performance: Chargebacks, Invoices and Disputes

We’ve discussed reimbursements on Amazon Seller Central before, but what if you’re a brand selling to Amazon on Vendor Central? Please don’t fret, we’ve got you. You may have noticed Amazon's announcement that they will lean into the SIOC (Ships in Their Own Container)/SIPP (Ships in Product Packaging) Program. As with all things Amazon, they are trying to modify vendor behavior via fee structure changes, but besides SIOC, what other kinds of Chargebacks are there? Let’s dive into what a Vendor Central Chargeback is, what types there are, and how to resolve and prevent them. What is a Chargeback? Vendors are responsible for ensuring that they comply with Amazon’s supply chain processes and policies, including requirements for fulfilling, preparing, and…

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Elevating Your Amazon Product Listings: Creating Impactful Content with Amazon A+ and Premium A+

In the dynamic world of eCommerce, where competition is fierce and consumer expectations are at an all-time high, brand owners have a unique opportunity to shine. By harnessing the robust tools of Amazon A+ and Premium A+, brand owners can craft compelling, informative, and visually captivating content that resonates with potential customers. This comprehensive guide is here to empower you with a deep understanding of the nuances between Amazon A+ and Premium A+ and how these tools can revolutionize your product listings on the Amazon platform. Let's delve into how leveraging these tools can amplify your brand visibility, drive customer engagement, and boost sales conversion rates, giving you a formidable advantage in the marketplace. Understanding Amazon A+: Amazon A+ is your…

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A hand holds a keyring with a single key and an Amazon-branded square keychain against a blue background, symbolizing the unlocking of Amazon's gated categories.

Navigating Amazon’s Gated Categories: A Comprehensive Guide

Navigating Amazon's Gated Categories: A Comprehensive Guide Amazon is a colossal marketplace, hosting millions of sellers and products in ungated and gated categories. This may not be evident for buyers, but for Amazon Sellers - it’s clear that not all categories are created equal. Select categories classified as "gated" or restricted require sellers to go through an approval process before listing their products. This blog aims to demystify gated categories, explain why they are essential, outline the approval process, and provide solutions to common issues. What are Amazon's gated categories and brand restrictions? Gated categories on Amazon are specific product categories that require sellers to obtain approval before listing items. This process ensures that only high-quality, compliant products are sold, which in…

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An image shows a balanced scale with a man near the center. On each side, there are futuristic screens displaying data and graphs, and businesspeople observing. The man, possibly consulting for a right Amazon agency, appears to be making a crucial business decision.

The Importance of Choosing the Right Amazon Agency for Your Business

Introduction to Amazon Agencies Finding the right Amazon agency for your business is like picking the perfect ally in a high-stakes game. Amazon agencies are expert teams focused on helping companies succeed on Amazon. They tackle everything from creating eye-catching product listings to managing complex advertising campaigns. The goal? To boost your sales and make your brand stand out in the crowded Amazon marketplace. Think of them as your guides in the Amazon jungle, armed with the know-how to navigate the complexities of selling on one of the world’s largest eCommerce platforms. Whether you’re new to Amazon or looking to scale your current operations, an Amazon agency can provide the expertise and support you need to achieve your sales goals.…

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A hand arranges wooden blocks that spell the word “BRAND” against a teal background. Initially, the blocks show “BUILD”, before the hand replaces the ‘I’ with an ‘A’. This simple action reflects key eCommerce tips for boosting sales through effective branding.

eCommerce Tips: Master SEO and Brand Voice to Boost Sales

In the fast-paced world of eCommerce, standing out requires more than just having an exceptional product. It demands strategic content that speaks to both search engines and humans. That’s why we’re back with our eCommerce tips for Amazon and beyond. Everyone knows that SEO is crucial, but brand voice is equally important. It's easy to focus on one and forget the other. Here’s our expert guide to help you master both so you can create more successful product listings. eCommerce Tip #1: Understand the importance of SEO in eCommerce. Search Engine Optimization (SEO) is the cornerstone of any successful eCommerce strategy. It ensures that potential customers can easily discover your products. Key Reasons Why SEO is Crucial: Increased Visibility: Higher search rankings mean…

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Close-up of a touchscreen with a finger poised over the search bar, which displays the text "Prime Day Deals 2024" next to a magnifying glass icon, as Amazon sellers and vendors prepare for the big event.

How Amazon Sellers and Vendors Can Prepare for Prime Day 2024

Need help finalizing your Prime Day Strategy? Or are you an experienced Amazon Seller or Amazon Vendor wanting to ensure your team has a solid strategy? We'll do whatever it takes to prepare your brand for Amazon Prime Day. Our comprehensive guide covers essential strategies such as promotions, operations, catalog management, and advertising. It provides essential insights to help you optimize your business and enhance your sales and marketing efforts. Why listen to us? Over the past nine years, the Hinge Commerce team has learned valuable tips and tricks for selling successfully on Prime Day. What We’re Covering What is Amazon Prime Day? When is Amazon Prime Day in 2024? Should Your Brand Participate in Prime Day? Important Prime Day…

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Hinge Commerce Wins a Netty Award for Best PPC Campaign

We are delighted to announce that Hinge Commerce has been recognized for its outstanding work in the Best PPC Campaign (CPG, Beverage) at the Netty Awards. Our exceptional Amazon Advertising work with BioSteel, who saw incredible new-to-brand order growth last year, earned us the prestigious award. The Netty Awards celebrate achievements in the digital landscape, honoring top companies and leaders across more than 100 distinct categories. They set a benchmark for excellence and are a testament to the winners' creativity, innovation, and technical prowess. Our winning entry discussed our innovative approach, which layered Amazon DSP to drive incremental new shoppers to BioSteel, paired with AMC to further derive insights on improving AMS performance. Within AMS, we utilized Sponsored Display and…

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Three Quick Ways to Improve Your ROAS in Amazon Ads

One of the biggest challenges advertisers face is managing ACoS/ROAS during peak sales periods. With increased ad spending during these times, it becomes more challenging to strike a balance and ensure that we do not erode potential organic sales. However, several effective strategies can be implemented to achieve this balance and maximize ROI. As we approach major sales events each quarter, it's crucial to be prepared. As a leading Amazon Advertising agency, we suggest these three easy tips that you can implement today to stay ahead of the game and improve your ROAS: 1. Establish low-bid catch-all (LBCA) campaigns This campaign type allows your products to serve on targeting that comes in at a high cost. These are not…

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