A person using a smartphone with their left hand while typing strategies for market share growth on Amazon with their right hand, sitting at a white desk.

5 Strategies for Increasing Your Market Share Growth on Amazon

Introduction to Market Share Growth on Amazon Amazon dominates the online shopping world. It’s a vast marketplace where customers can find almost anything they want. For sellers, the opportunity is huge, but so is the competition. Increasing your market share on Amazon means getting more people to buy your products instead of someone else’s. To do this, you need to stand out and connect with more customers. It’s not just about having great products; it’s about making sure those products are seen and chosen. This means diving deep into what makes Amazon tick - understanding how its search algorithms work, how to make your products more visible, and how to create a shopping experience that makes customers choose you over…

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Person managing a wine selection on a digital shelf via a tablet with accessories on the desk.

Managing your Digital Shelf with a PIM

In today’s fast-paced environment, maintaining accurate, organized, and accessible product information needs to be a priority. This is where a PIM system comes in, or a Product Information Management system. A PIM is a system designed to streamline all aspects of your products’ data. It’s a single organized space where every detail of your product offerings is stored. This is the power of PIM – a solution tailored to simplify the complex task of managing digital shelf content and product information, ensuring efficiency and ultimately empowering businesses to thrive in an increasingly competitive market. Maybe you haven’t considered using a PIM before, or maybe you’ve never heard of it. Here’s something to keep in mind when it comes to considering a…

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A small shopping cart with Easter decorations on a laptop keyboard, symbolizing seasonal refreshes in online shopping for Easter.

Amazon Seller Tips: Boost Sales with Seasonal Refreshes

Much like trends and styles change throughout the year, so do consumer shopping habits. As an Amazon seller, are you taking advantage of all the ways to boost seasonal and holiday sales? In this blog, we’ll cover 5 simple ways to help you stand out on Amazon with small creative refreshes. And stick around to the end, we have extra insider tips that go beyond the design and copy. Question: Should your business be making seasonal updates on Amazon? The long answer: Know your product, know your target audience, and know your competition. If you’re in an industry affected by seasonal trends, the answer is yes. While some sales are inherently seasonal (we’re looking at you, Christmas trees), others are…

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A finger pressing an orange button labeled "Amazon's Choice," a badge boosting sales and trust, on a blue fabric surface.

Boosting Trust and Sales: The Power of Amazon Badges

Boosting Trust and Sales: The Power of Amazon Badges Imagine navigating a bustling marketplace filled with millions of products. As a customer, making informed decisions amidst overwhelming choices can be daunting. Trust becomes paramount. This is where Amazon badges, vibrant visual cues embedded within listings, shine like guiding stars. They act as instant trust signals, whispering to potential buyers, "Hey, I'm a reliable option!" But what exactly are these badges, and how can you leverage them to propel your brand forward? Buckle up, sellers, because we're diving deep into the world of Amazon badges. Decoding the Badge System Think of badges as mini awards displayed on your product listings. Each badge boasts a unique meaning, from the coveted Amazon's Choice signifying high…

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Amazon Subscribe & Save

Subscribe & Save: New Year, New You and Beyond

In the ever-evolving landscape of eCommerce, brands are constantly searching for ways to stand out, build lasting relationships with customers, and of course, boost their bottom line. Enter Amazon's Subscribe & Save (SnS) program, a powerful tool that can unlock a world of recurring revenue and loyal customer engagement. What is Subscribe & Save? Imagine a world where your customers automatically receive their favorite products from you, without lifting a finger. That's the magic of Subscribe & Save. Customers can choose to receive regular deliveries of eligible products at predefined (weekly, bi-weekly, or monthly) intervals, enjoying convenient replenishment and exclusive discounts. It's a win-win scenario: shoppers save money and time, while brands secure predictable revenue and foster customer loyalty. Benefits for Brands,…

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A close-up view of a monitor displaying various Amazon FBA Fees 2024 analytics and metrics.

New Amazon 2024 FBA Fees

Yesterday, Amazon announced changes to their fees affecting FBA and other services. This annual fee increase announcement has become the new normal over the last few years and will increase costs for sellers on average by ~5-10%, depending on the product category.  Experienced Amazon experts can navigate these annual fee changes with minimal impact on their business by understanding what Amazon’s goals are. In the case of this recent announcement, Amazon’s goal is to optimize logistical costs by spreading inventory throughout the Amazon network; if you help achieve that goal, then these fee increases can be minimized. Below we have a breakdown of each change, its effective date, and what that will mean for your business. As always, if you…

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Person checking a Cyber Monday sale on a smartphone in front of a store with promotional signs.

2023 Black Friday/Cyber Monday (BFCM): Found a Highly Competitive Environment and Savvy Consumers

Hinge Commerce clients were up 15% over last year’s Black Friday/Cyber Monday, outpacing overall BFCM growth of 8% according to Adobe Analytics. Client success ranged from +8% to +47% YoY that participated in the promotional event.  Paid advertising performance for our clients was OUTSTANDING! Driving an increase of 122% in ad-attributed sales and 45% improvement in Return on Ad Spend (ROAS). Hinge Commerce grew Impressions 48% YoY for our clients while improving Click Thru Rate (CTR) and delivering an 8% reduction in Cost per Click (CPC), despite headwinds of rising advertising costs on platforms like Amazon.  Results speak for themselves; Hinge’s expert team of Account Managers, Operations Specialists, and Advertising Managers work seamlessly together to drive profitable increases for the…

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Web browser open to the Amazon homepage displaying shipping information for Consumer Behavior Dashboards.

Mastering Q4: Utilizing Amazon’s Q4 Traffic with Search Query and Consumer Behavior Dashboards

Analyzing increased Q4 sales on Amazon doesn’t just stop at looking at your dollar revenue, margins, and ROI. You should also evaluate the increase in traffic both in keyword search results and on your product listings. In order to make the most of this increase in traffic, look to Amazon’s Search Query Performance and Consumer Behavior Analytics Dashboards. These Amazon Dashboards are available on any seller accounts with Amazon Brand Registry. Not only do they allow you to see where Amazon customers are dropping off in the sales journey to your products, but they can also be used to highlight new product opportunities in your selling categories. Search Query Performance Dashboard Within Brand Analytics on Amazon Seller Central, you will find the…

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