What are Sponsored Display Ads?
Sponsored Display Ads are best used to reach new audiences, and to retarget previous purchasers. This ad type has audience targeting capability, allowing you to not rely solely on keywords to reach potential consumers.
Where do Sponsored Display Ads live in the marketing funnel?
One of the biggest benefits of Sponsored Display ads, is that they have the ability to touch each part of the funnel: Awareness → Consideration → Conversion → Loyalty
How to Best Utilize Sponsored Display Ads?
Retargeting
Product Page Viewers: Retarget consumers who looked at your product page but did not purchase
Previous Purchasers: Re-engage with past consumers to drive another purchase of the same product or showcase related products (this is…

As we turn the page on another year, it’s the perfect time to revamp your eCommerce strategy and ensure that your Amazon PDPs (Product Detail Pages) are positioned for success.
Whether you saw a surge in sales during the holiday season or are gearing up for a fresh start, setting your Amazon PDP up for success is essential to maintaining momentum. But how exactly do you ensure your PDP is ready to thrive in the new year and beyond?
It starts with optimizing four key areas: Copy, Imagery, Backend Management, and Storefront. Each of these plays a vital role in the customer’s journey and, when perfected, can drive your brand's growth.
At Hinge Commerce, a full-service Amazon marketing agency, we've…

Our expert team was honored as a Top 10 Finalist at the 2024 ENDCAPS Grocery Summit! This recognition celebrates the outstanding Amazon and Walmart PDP work our teams accomplished for The Hain Celestial Group’s Garden Veggie Snacks and Bimbo Bakeries’ Thomas’ English Muffins.
What are the ENDCAPS?
The ENDCAPS Digital Merchandising Awards of Distinction is an independent and unbiased program that recognizes best-in-class eCommerce content. These awards aim to elevate eCommerce industry standards by celebrating excellence and sharing the latest best practices to inspire brands everywhere. ENDCAPS has different awards categories covered throughout the year, with Grocery being the first. Healthcare, Household, Beauty, Pet Care, and Beverage/Alcohol will follow throughout 2025.
The Grocery category highlighted U.S. brands with outstanding Product…

Amazon Vendor Central and Seller Central Product Listings
Getting your products to stand out on Amazon starts with mastering your product listings. A product listing is more than just adding your items to Amazon, it's about presenting your products in a way that grabs attention, tells a compelling story, and convinces shoppers to make a purchase. Your listing needs to provide enough information to answer all potential questions a buyer might have while sparking their interest. This includes high-quality images, a catchy title, a detailed but straightforward description, price, and other relevant details. Perfecting your product listing is the first step towards skyrocketing your online sales on Amazon Vendor Central and Seller Central.
Importance of High-Quality Images
High-quality images are…

In the competitive world of eCommerce, the journey from warehouse to customer doorstep is only one part of the growth equation. Today's real differentiators lie in seamless fulfillment, strategic advertising, and content-rich brand representation. For Hinge Commerce and DM, the past five years of partnership have been a story of achieving precisely this. Together, we’ve transformed brands from modest beginnings to leaders in their categories, leveraging DM’s fulfillment expertise and Hinge Commerce’s advanced advertising strategies to build sustained long-term growth.
About DM: A Fulfillment Powerhouse in eCommerce
DM, a U.S.-based third-party logistics (3PL) provider, is a seasoned player with over 50 years in fulfillment, inventory management, and wholesale distribution. With four state-of-the-art warehouses across the U.S., DM is well-positioned to…

Introduction to Full-Service Amazon Agencies
If you're entering the world of Amazon eCommerce, you've likely heard about Full-Service Amazon Agencies (otherwise known as Channel Management Agencies) like Hinge Commerce. These agencies are your all-in-one solution for conquering the Amazon marketplace. Agency teams are packed with experts in different fields—they’re all there to improve your brand's presence on Amazon. What do they do exactly? A lot. An Amazon Agency can handle everything you need: setting up your Amazon store, optimizing your product listings for maximum visibility, managing advertising and promotions, and diving deep into the analytics to see what's working and what's not. Whether you're just starting or looking to take your existing Amazon sales to the next level, these agencies…

As a full-service Amazon agency, a common question that arises from most of our clients is “How can I improve my profits on Amazon Vendor Central?” Typically, vendors are focused on getting their wholesale price increases approved by Amazon Vendor Managers, but this is only one aspect of profitability and often the hardest to achieve.
A holistic approach to profit margins must be utilized. Wholesale price or “Item Cost” in Amazon terms is just the tip of the iceberg. You must also consider, Amazon Vendor Terms (i.e., co-op, accrual, and allowances), marketing costs, invoice reconciliation, operational chargebacks, and ultimately ASIN level profitability. Below, we dive deep into what it takes to fully understand your Amazon Vendor profit margin, common…

Introduction to Amazon Channel Management
Amazon Channel Management is about effectively steering your Amazon business, ensuring your products shine among millions, and driving your sales. Channel management dictates how you display your products, price them, and interact with customers. It's more than just listing your products on Seller Central or Vendor Central and waiting. It's about actively engaging with the market, adjusting strategies, and navigating competition. Also, remember that the customer is king. Responding to their feedback, addressing concerns swiftly, and ensuring they're happy is your ticket to selling successfully on Amazon. Follow along on this crash course in Amazon Channel Management.
Understanding Amazon's Platforms for Brands
Amazon offers two platforms for brands: Amazon Seller Central and Amazon Vendor…