Blog Posts Archives - Page 3 of 18

Image of the phrase "The Netty Awards " in white and blue text on a beige background, celebrating Hinge Commerce's achievement for Best PPC Campaign.

May 15, 2024

Hinge Commerce Wins a Netty Award for Best PPC Campaign

We are delighted to announce that Hinge Commerce has been recognized for its outstanding work in the Best PPC Campaign (CPG, Beverage) at the Netty Awards. Our exceptional Amazon Advertising work with BioSteel, who saw incredible new-to-brand order growth last year, earned us the prestigious award. The Netty Awards celebrate achievements in the digital landscape, honoring top companies and leaders across more than 100 distinct categories. They set a benchmark for excellence and are a testament to the winners' creativity, innovation, and technical prowess. Our winning entry discussed our innovative approach, which layered Amazon DSP to drive incremental new shoppers to BioSteel, paired with AMC to further derive insights on improving AMS performance. Within AMS, we utilized Sponsored Display and…

May 15, 2024 Hinge Commerce

Digital devices displaying various Amazon Ads amid confetti, balloons, and gift boxes, symbolizing an online shopping festival.

May 9, 2024

Three Quick Ways to Improve Your ROAS in Amazon Ads

One of the biggest challenges advertisers face is managing ACoS/ROAS during peak sales periods. With increased ad spending during these times, it becomes more challenging to strike a balance and ensure that we do not erode potential organic sales. However, several effective strategies can be implemented to achieve this balance and maximize ROI. As we approach major sales events each quarter, it's crucial to be prepared. As a leading Amazon Advertising agency, we suggest these three easy tips that you can implement today to stay ahead of the game and improve your ROAS: 1. Establish low-bid catch-all (LBCA) campaigns This campaign type allows your products to serve on targeting that comes in at a high cost. These are not…

May 9, 2024 Hinge Commerce Advertising

3d illustration of various mobile devices displaying an e-commerce shopping interface with new product launches, including shoes and clothing.

May 7, 2024

Amazon Seller Tips: New Product Launches + Retail Readiness

Launching a new product online can be an exhilarating yet daunting experience, that’s why we’re back with Amazon seller tips to help improve your retail readiness. Whether you're a seasoned seller or a budding entrepreneur, the success of your new product launch largely depends on your strategic approach. Plus, what you do from the start can pave the way for future sales success! In this guide, we delve into the critical aspects of retail readiness, specifically focusing on Amazon, the titan of online shopping. According to Forbes, “Amazon accounts for 37.6% of e-commerce sales, the highest market share of all e-commerce companies.” New Product Launches on Amazon & “The Honeymoon Phase” Most sellers don’t realize there’s a “honeymoon phase”…

May 7, 2024 Hinge Commerce Operations

A desktop computer displaying an e-commerce website with an Amazon Marketplace Strategy sits on a desk surrounded by office supplies, books, and a camera.

May 6, 2024

How to Leverage Amazon PPC Advertising within Your Amazon Marketplace Strategy

Introduction to Amazon PPC Advertising (otherwise known as Amazon AMS) Amazon Pay-Per-Click, or Amazon PPC, is a powerhouse tool for Amazon sellers. Think of it as a fast pass that lets your products jump ahead in the visibility line, helping you stand out in a bustling marketplace. When you use Amazon PPC, you tell Amazon, “Hey, I want my product to be seen by more eyes.” And you do this by bidding on keywords that potential buyers might use when searching for products like yours. You pick a keyword and place a bid, and whenever someone searches using that keyword, your product has a chance to appear in the spotlight – right where they can see it. The best part?…

May 6, 2024 Hinge Commerce Advertising

Flat lay of marketing materials including brochures, a clipboard with a "Powerful Ad Strategies" diagram, and scattered design elements on a concrete surface.

April 29, 2024

The Ultimate Guide to Increasing eCommerce Conversion with Powerful Ad Strategies

Understanding eCommerce Conversion: An Overview eCommerce conversion is all about turning visitors into buyers. Conversion rate represents the percentage of folks who visit your site and then actually take the leap to buy something. Think of it as the heartbeat of your online store. You’re doing great if the heart is pumping strong—meaning you have a high conversion rate. A low rate, though, signals it’s time to shake things up. To boost it, you must look into different strategies, especially in your ads, because that’s where the magic happens. It’s not just about getting people to your site, it’s about making them want to open their wallets. The Impact of Advertising on eCommerce Conversion Rates Ads are a big…

April 29, 2024 Hinge Commerce

A person using a smartphone with their left hand while typing strategies for market share growth on Amazon with their right hand, sitting at a white desk.

April 12, 2024

5 Strategies for Increasing Your Market Share Growth on Amazon

Introduction to Market Share Growth on Amazon Amazon dominates the online shopping world. It’s a vast marketplace where customers can find almost anything they want. For sellers, the opportunity is huge, but so is the competition. Increasing your market share on Amazon means getting more people to buy your products instead of someone else’s. To do this, you need to stand out and connect with more customers. It’s not just about having great products; it’s about making sure those products are seen and chosen. This means diving deep into what makes Amazon tick - understanding how its search algorithms work, how to make your products more visible, and how to create a shopping experience that makes customers choose you over…

April 12, 2024 Hinge Commerce

Person managing a wine selection on a digital shelf via a tablet with accessories on the desk.

April 2, 2024

Managing your Digital Shelf with a PIM

In today’s fast-paced environment, maintaining accurate, organized, and accessible product information needs to be a priority. This is where a PIM system comes in, or a Product Information Management system. A PIM is a system designed to streamline all aspects of your products’ data. It’s a single organized space where every detail of your product offerings is stored. This is the power of PIM – a solution tailored to simplify the complex task of managing digital shelf content and product information, ensuring efficiency and ultimately empowering businesses to thrive in an increasingly competitive market. Maybe you haven’t considered using a PIM before, or maybe you’ve never heard of it. Here’s something to keep in mind when it comes to considering a…

April 2, 2024 Hinge Commerce Operations

A small shopping cart with Easter decorations on a laptop keyboard, symbolizing seasonal refreshes in online shopping for Easter.

March 19, 2024

Amazon Seller Tips: Boost Sales with Seasonal Refreshes

Much like trends and styles change throughout the year, so do consumer shopping habits. As an Amazon seller, are you taking advantage of all the ways to boost seasonal and holiday sales? In this blog, we’ll cover 5 simple ways to help you stand out on Amazon with small creative refreshes. And stick around to the end, we have extra insider tips that go beyond the design and copy. Question: Should your business be making seasonal updates on Amazon? The long answer: Know your product, know your target audience, and know your competition. If you’re in an industry affected by seasonal trends, the answer is yes. While some sales are inherently seasonal (we’re looking at you, Christmas trees), others are…

March 19, 2024 Hinge Commerce Creative