A hand holds a keyring with a single key and an Amazon-branded square keychain against a blue background, symbolizing the unlocking of Amazon's gated categories.

Navigating Amazon’s Gated Categories: A Comprehensive Guide

Navigating Amazon's Gated Categories: A Comprehensive Guide Amazon is a colossal marketplace, hosting millions of sellers and products in ungated and gated categories. This may not be evident for buyers, but for Amazon Sellers - it’s clear that not all categories are created equal. Select categories classified as "gated" or restricted require sellers to go through an approval process before listing their products. This blog aims to demystify gated categories, explain why they are essential, outline the approval process, and provide solutions to common issues. What are Amazon's gated categories and brand restrictions? Gated categories on Amazon are specific product categories that require sellers to obtain approval before listing items. This process ensures that only high-quality, compliant products are sold, which in…

Read more

An image shows a balanced scale with a man near the center. On each side, there are futuristic screens displaying data and graphs, and businesspeople observing. The man, possibly consulting for a right Amazon agency, appears to be making a crucial business decision.

The Importance of Choosing the Right Amazon Agency for Your Business

Introduction to Amazon Agencies Finding the right Amazon agency for your business is like picking the perfect ally in a high-stakes game. Amazon agencies are expert teams focused on helping companies succeed on Amazon. They tackle everything from creating eye-catching product listings to managing complex advertising campaigns. The goal? To boost your sales and make your brand stand out in the crowded Amazon marketplace. Think of them as your guides in the Amazon jungle, armed with the know-how to navigate the complexities of selling on one of the world’s largest eCommerce platforms. Whether you’re new to Amazon or looking to scale your current operations, an Amazon agency can provide the expertise and support you need to achieve your sales goals.…

Read more

A hand arranges wooden blocks that spell the word “BRAND” against a teal background. Initially, the blocks show “BUILD”, before the hand replaces the ‘I’ with an ‘A’. This simple action reflects key eCommerce tips for boosting sales through effective branding.

eCommerce Tips: Master SEO and Brand Voice to Boost Sales

In the fast-paced world of eCommerce, standing out requires more than just having an exceptional product. It demands strategic content that speaks to both search engines and humans. That’s why we’re back with our eCommerce tips for Amazon and beyond. Everyone knows that SEO is crucial, but brand voice is equally important. It's easy to focus on one and forget the other. Here’s our expert guide to help you master both so you can create more successful product listings. eCommerce Tip #1: Understand the importance of SEO in eCommerce. Search Engine Optimization (SEO) is the cornerstone of any successful eCommerce strategy. It ensures that potential customers can easily discover your products. Key Reasons Why SEO is Crucial: Increased Visibility: Higher search rankings mean…

Read more

Close-up of a touchscreen with a finger poised over the search bar, which displays the text "Prime Day Deals 2024" next to a magnifying glass icon, as Amazon sellers and vendors prepare for the big event.

How Amazon Sellers and Vendors Can Prepare for Prime Day 2024

Need help finalizing your Prime Day Strategy? Or are you an experienced Amazon Seller or Amazon Vendor wanting to ensure your team has a solid strategy? We'll do whatever it takes to prepare your brand for Amazon Prime Day. Our comprehensive guide covers essential strategies such as promotions, operations, catalog management, and advertising. It provides essential insights to help you optimize your business and enhance your sales and marketing efforts. Why listen to us? Over the past nine years, the Hinge Commerce team has learned valuable tips and tricks for selling successfully on Prime Day. What We’re Covering What is Amazon Prime Day? When is Amazon Prime Day in 2024? Should Your Brand Participate in Prime Day? Important Prime Day…

Read more

Image of the phrase "The Netty Awards " in white and blue text on a beige background, celebrating Hinge Commerce's achievement for Best PPC Campaign.

Hinge Commerce Wins a Netty Award for Best PPC Campaign

We are delighted to announce that Hinge Commerce has been recognized for its outstanding work in the Best PPC Campaign (CPG, Beverage) at the Netty Awards. Our exceptional Amazon Advertising work with BioSteel, who saw incredible new-to-brand order growth last year, earned us the prestigious award. The Netty Awards celebrate achievements in the digital landscape, honoring top companies and leaders across more than 100 distinct categories. They set a benchmark for excellence and are a testament to the winners' creativity, innovation, and technical prowess. Our winning entry discussed our innovative approach, which layered Amazon DSP to drive incremental new shoppers to BioSteel, paired with AMC to further derive insights on improving AMS performance. Within AMS, we utilized Sponsored Display and…

Read more

Digital devices displaying various Amazon Ads amid confetti, balloons, and gift boxes, symbolizing an online shopping festival.

Three Quick Ways to Improve Your ROAS in Amazon Ads

One of the biggest challenges advertisers face is managing ACoS/ROAS during peak sales periods. With increased ad spending during these times, it becomes more challenging to strike a balance and ensure that we do not erode potential organic sales. However, several effective strategies can be implemented to achieve this balance and maximize ROI. As we approach major sales events each quarter, it's crucial to be prepared. As a leading Amazon Advertising agency, we suggest these three easy tips that you can implement today to stay ahead of the game and improve your ROAS: 1. Establish low-bid catch-all (LBCA) campaigns This campaign type allows your products to serve on targeting that comes in at a high cost. These are not…

Read more

3d illustration of various mobile devices displaying an e-commerce shopping interface with new product launches, including shoes and clothing.

Amazon Seller Tips: New Product Launches + Retail Readiness

Launching a new product online can be an exhilarating yet daunting experience, that’s why we’re back with Amazon seller tips to help improve your retail readiness. Whether you're a seasoned seller or a budding entrepreneur, the success of your new product launch largely depends on your strategic approach. Plus, what you do from the start can pave the way for future sales success! In this guide, we delve into the critical aspects of retail readiness, specifically focusing on Amazon, the titan of online shopping. According to Forbes, “Amazon accounts for 37.6% of e-commerce sales, the highest market share of all e-commerce companies.” New Product Launches on Amazon & “The Honeymoon Phase” Most sellers don’t realize there’s a “honeymoon phase”…

Read more

A desktop computer displaying an e-commerce website with an Amazon Marketplace Strategy sits on a desk surrounded by office supplies, books, and a camera.

How to Leverage Amazon PPC Advertising within Your Amazon Marketplace Strategy

Introduction to Amazon PPC Advertising (otherwise known as Amazon AMS) Amazon Pay-Per-Click, or Amazon PPC, is a powerhouse tool for Amazon sellers. Think of it as a fast pass that lets your products jump ahead in the visibility line, helping you stand out in a bustling marketplace. When you use Amazon PPC, you tell Amazon, “Hey, I want my product to be seen by more eyes.” And you do this by bidding on keywords that potential buyers might use when searching for products like yours. You pick a keyword and place a bid, and whenever someone searches using that keyword, your product has a chance to appear in the spotlight – right where they can see it. The best part?…

Read more

HINGE COMMERCE is a technology-driven, full-service eCommerce consulting agency. We help you grow your eCommerce business by delivering expert marketplace content and omni-channel consulting.

10290 Alliance Rd, Cincinnati, OH 45242

Service Links

Badge indicating "Amazon Ads Verified Partner" status, showcased in the website footer.
Round logo with purple background, featuring a white laurel wreath and the text "registered salsify partner" centered in the footer, with a geometric icon above the text.

Hinge Commerce © 2024. All rights reserved.