Boosting Trust and Sales: The Power of Amazon Badges

Boosting Trust and Sales: The Power of Amazon Badges Imagine navigating a bustling marketplace filled with millions of products. As a customer, making informed decisions amidst overwhelming choices can be daunting. Trust becomes paramount. This is where Amazon badges, vibrant visual cues embedded within listings, shine like guiding stars. They act as instant trust signals, whispering to potential buyers, "Hey, I'm a reliable option!" But what exactly are these badges, and how can you leverage them to propel your brand forward? Buckle up, sellers, because we're diving deep into the world of Amazon badges. Decoding the Badge System Think of badges as mini awards displayed on your product listings. Each badge boasts a unique meaning, from the coveted Amazon's Choice signifying high…

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Amazon Subscribe & Save

Subscribe & Save: New Year, New You and Beyond

In the ever-evolving landscape of eCommerce, brands are constantly searching for ways to stand out, build lasting relationships with customers, and of course, boost their bottom line. Enter Amazon's Subscribe & Save (SnS) program, a powerful tool that can unlock a world of recurring revenue and loyal customer engagement. What is Subscribe & Save? Imagine a world where your customers automatically receive their favorite products from you, without lifting a finger. That's the magic of Subscribe & Save. Customers can choose to receive regular deliveries of eligible products at predefined (weekly, bi-weekly, or monthly) intervals, enjoying convenient replenishment and exclusive discounts. It's a win-win scenario: shoppers save money and time, while brands secure predictable revenue and foster customer loyalty. Benefits for Brands,…

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New Amazon 2024 FBA Fees

Yesterday, Amazon announced changes to their fees affecting FBA and other services. This annual fee increase announcement has become the new normal over the last few years and will increase costs for sellers on average by ~5-10%, depending on the product category.  Experienced Amazon experts can navigate these annual fee changes with minimal impact on their business by understanding what Amazon’s goals are. In the case of this recent announcement, Amazon’s goal is to optimize logistical costs by spreading inventory throughout the Amazon network; if you help achieve that goal, then these fee increases can be minimized. Below we have a breakdown of each change, its effective date, and what that will mean for your business. As always, if you…

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2023 Black Friday/Cyber Monday (BFCM): Found a Highly Competitive Environment and Savvy Consumers

Hinge Commerce clients were up 15% over last year’s Black Friday/Cyber Monday, outpacing overall BFCM growth of 8% according to Adobe Analytics. Client success ranged from +8% to +47% YoY that participated in the promotional event.  Paid advertising performance for our clients was OUTSTANDING! Driving an increase of 122% in ad-attributed sales and 45% improvement in Return on Ad Spend (ROAS). Hinge Commerce grew Impressions 48% YoY for our clients while improving Click Thru Rate (CTR) and delivering an 8% reduction in Cost per Click (CPC), despite headwinds of rising advertising costs on platforms like Amazon.  Results speak for themselves; Hinge’s expert team of Account Managers, Operations Specialists, and Advertising Managers work seamlessly together to drive profitable increases for the…

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Mastering Q4: Utilizing Amazon’s Q4 Traffic with Search Query and Consumer Behavior Dashboards

Analyzing increased Q4 sales on Amazon doesn’t just stop at looking at your dollar revenue, margins, and ROI. You should also evaluate the increase in traffic both in keyword search results and on your product listings. In order to make the most of this increase in traffic, look to Amazon’s Search Query Performance and Consumer Behavior Analytics Dashboards. These Amazon Dashboards are available on any seller accounts with Amazon Brand Registry. Not only do they allow you to see where Amazon customers are dropping off in the sales journey to your products, but they can also be used to highlight new product opportunities in your selling categories. Search Query Performance Dashboard Within Brand Analytics on Amazon Seller Central, you will find the…

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Mastering Q4: Elevate Your Brand with Amazon Brand Tailored Solutions

What are Amazon Brand Tailored Promotions? Amazon has recently introduced a new promotional tool called Brand Tailored Promotions that helps sellers acquire new customers and build brand loyalty. This exclusive solution allows you to offer promotional codes to your potential and new customers. Promotions can range from 10% to 50% off on all products and can be given to specific customer types to boost customer conversions, repeat purchases, and customer retention rates. Who is the Target Audience for Brand Tailored Promotions? Brand Tailored Promotions enable you to tailor promotional codes to smaller segments of Amazon’s customer base across six audience types: Brand Followers, Repeat Customers, Recent Customers, High-Spend Customers, Potential New Customers, and Cart Abandoners. Audience tailoring based…

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Mastering Q4: Advertising Strategy: Lead up to Q4 Peak

As we get closer to our next vital sales event on Amazon (Black Friday and Cyber Monday, also known as BFCM), you might be looking for an easy checklist of BFCM Amazon Advertising strategies to consider through the end of the year. Keep on reading! If you have a good handle on your Amazon Advertising strategy, check out our blog focused on ensuring your products are retail-ready for Q4.  We all know the importance of winning in Q4; for many, it's the end of the fiscal year, and businesses want to sell down inventory and close with strong sales. Others use Q4 as a jumping point for the New Year, New You for health and wellness brands. These quick…

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Mastering Q4: 5 Last-Minute Q4 Tips to Maximize Sales on Amazon & 5 Common Q4 Mistakes to Avoid

Q4 holiday peak is the busiest and most profitable time of year for Amazon sellers. If you're feeling behind, don't worry! There are still plenty of things you can do to maximize your sales during Q4, even in November when all the FBA shipping cut-off dates have passed. To help you succeed during this busy time, here are five essential tips:   Last-Minute Tips to Boost Sales: 1. Don’t forget about lesser-known promotional event days In Q4, it’s all about Black Friday and Cyber Monday. While these are important, there are other event days to keep in mind and consider promoting and advertising. Thanksgiving (11/23): Thanksgiving is about family and friends, and food first and foremost. But many shoppers are ready to find deals on…

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