There are three primary types of Amazon advertising: Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Your Amazon advertising strategy will determine how much AMS spending you should allocate to each type of ad in order to get the most out of your eCommerce marketing budget.
This shares new information about Buyer-initiated order cancelations for Amazon FBM Sellers (Amazon Seller Central). The new process streamlines communication for canceled orders on items sold via Fulfillment By Merchant (FBM) on Amazon Seller Central.
The ground-breaking Amazon seller software, Hinge Axis, has been selected by Amazon to be included in the Amazon Seller Central Partner Network. Hinge Axis is a cutting-edge SaaS (software as a service) platform to manage and grow Amazon and other eCommerce businesses.
In January 2022, Amazon increased their Fulfillment By Amazon fees by as much as 8%, and more than doubled their disposal fees. With increased supply chain bottlenecks, it is critical that eCommerce sellers rethink their fulfillment approaches in order to improve profitability and operational flexibility.
Sales in eCommerce continue to grow every day, and Amazon still dominates with just over 40% market share in the US for 2021. Following Amazon is Walmart at 7.1% and eBay, dropping down to 4.3%. It’s important to note while eBay is down in market share, they are still growing in revenue (up 2.8% over 2020).
Enhanced Brand Content gives businesses a chance to provide additional information about their product or brand, explain how the product can be used, its benefits, comparison charts, and more. The best Enhanced Brand Content relies more on imagery and visuals, and relies less on text.
CINCINNATI , Dec. 15, 2021 /PRNewswire/ HINGE Axis is a unique SaaS software for Amazon sellers, developed by HINGE COMMERCE , a leading eCommerce consulting agency. HINGE Axis enables online sellers to manage and grow their Amazon businesses, while also saving them time and money. HINGE Axis offers a FREE PLAN that enables Amazon sellers to pin-point the strategies that are working or not working on their business. The HINGE Axis free plan covers all of the Advanced Reporting features , including: A Real-Time Dashboard — The Dashboard consolidates key performance metrics from over 200 separate Amazon reports into a single intuitive visual interface. Advertising Analytics — This allows eCommerce Advertising Managers to analyze paid search (PPC), Amazon Marketing Services (AMS) performance, and eCommerce…