A close-up view of a monitor displaying various Amazon FBA Fees 2024 analytics and metrics.

New Amazon 2024 FBA Fees

Yesterday, Amazon announced changes to their fees affecting FBA and other services. This annual fee increase announcement has become the new normal over the last few years and will increase costs for sellers on average by ~5-10%, depending on the product category.  Experienced Amazon experts can navigate these annual fee changes with minimal impact on their business by understanding what Amazon’s goals are. In the case of this recent announcement, Amazon’s goal is to optimize logistical costs by spreading inventory throughout the Amazon network; if you help achieve that goal, then these fee increases can be minimized. Below we have a breakdown of each change, its effective date, and what that will mean for your business. As always, if you…

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Person checking a Cyber Monday sale on a smartphone in front of a store with promotional signs.

2023 Black Friday/Cyber Monday (BFCM): Found a Highly Competitive Environment and Savvy Consumers

Hinge Commerce clients were up 15% over last year’s Black Friday/Cyber Monday, outpacing overall BFCM growth of 8% according to Adobe Analytics. Client success ranged from +8% to +47% YoY that participated in the promotional event.  Paid advertising performance for our clients was OUTSTANDING! Driving an increase of 122% in ad-attributed sales and 45% improvement in Return on Ad Spend (ROAS). Hinge Commerce grew Impressions 48% YoY for our clients while improving Click Thru Rate (CTR) and delivering an 8% reduction in Cost per Click (CPC), despite headwinds of rising advertising costs on platforms like Amazon.  Results speak for themselves; Hinge’s expert team of Account Managers, Operations Specialists, and Advertising Managers work seamlessly together to drive profitable increases for the…

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Web browser open to the Amazon homepage displaying shipping information for Consumer Behavior Dashboards.

Mastering Q4: Utilizing Amazon’s Q4 Traffic with Search Query and Consumer Behavior Dashboards

Analyzing increased Q4 sales on Amazon doesn’t just stop at looking at your dollar revenue, margins, and ROI. You should also evaluate the increase in traffic both in keyword search results and on your product listings. In order to make the most of this increase in traffic, look to Amazon’s Search Query Performance and Consumer Behavior Analytics Dashboards. These Amazon Dashboards are available on any seller accounts with Amazon Brand Registry. Not only do they allow you to see where Amazon customers are dropping off in the sales journey to your products, but they can also be used to highlight new product opportunities in your selling categories. Search Query Performance Dashboard Within Brand Analytics on Amazon Seller Central, you will find the…

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Two individuals mastering Q4 collaborate over a laptop in a bright office setting.

Mastering Q4: Elevate Your Brand with Amazon Brand Tailored Solutions

What are Amazon Brand Tailored Promotions? Amazon has recently introduced a new promotional tool called Brand Tailored Promotions that helps sellers acquire new customers and build brand loyalty. This exclusive solution allows you to offer promotional codes to your potential and new customers. Promotions can range from 10% to 50% off on all products and can be given to specific customer types to boost customer conversions, repeat purchases, and customer retention rates. Who is the Target Audience for Brand Tailored Promotions? Brand Tailored Promotions enable you to tailor promotional codes to smaller segments of Amazon’s customer base across six audience types: Brand Followers, Repeat Customers, Recent Customers, High-Spend Customers, Potential New Customers, and Cart Abandoners. Audience tailoring based…

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Professional discussion at a work table with a laptop and mobile phone in view, focusing on mastering Q4 advertising strategy.

Mastering Q4: Advertising Strategy: Lead up to Q4 Peak

As we get closer to our next vital sales event on Amazon (Black Friday and Cyber Monday, also known as BFCM), you might be looking for an easy checklist of BFCM Amazon Advertising strategies to consider through the end of the year. Keep on reading! If you have a good handle on your Amazon Advertising strategy, check out our blog focused on ensuring your products are retail-ready for Q4.  We all know the importance of winning in Q4; for many, it's the end of the fiscal year, and businesses want to sell down inventory and close with strong sales. Others use Q4 as a jumping point for the New Year, New You for health and wellness brands. These quick…

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Mastering Q4: 5 Last-Minute Q4 Tips to Maximize Sales on Amazon & 5 Common Q4 Mistakes to Avoid

Q4 holiday peak is the busiest and most profitable time of year for Amazon sellers. If you're feeling behind, don't worry! There are still plenty of things you can do to maximize your sales during Q4, even in November when all the FBA shipping cut-off dates have passed. To help you succeed during this busy time, here are five essential tips:   Last-Minute Tips to Boost Sales: 1. Don’t forget about lesser-known promotional event days In Q4, it’s all about Black Friday and Cyber Monday. While these are important, there are other event days to keep in mind and consider promoting and advertising. Thanksgiving (11/23): Thanksgiving is about family and friends, and food first and foremost. But many shoppers are ready to find deals on…

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Amazon FBA drop-off returns sign on a building's exterior wall.

Mastering Q4: Amazon Fulfillment Strategy (FBA vs. FBM vs. Hybrid approach)

A key factor in a seller’s ability to succeed on Amazon is inventory availability and their fulfillment strategy. There are many factors to consider such as speed to market, profitability, and your ability to perform customer service and process returns when choosing a fulfillment approach on Amazon. This is especially true during the Q4 peak. So, what are your options to maximize sales and grow your business? What is FBA? FBA stands for Fulfillment by Amazon, which means sellers ship their inventory to Amazon Fulfillment Centers (FCs). Amazon is then responsible for picking, packing, and shipping the purchased item to customers. Amazon charges additional fees for this service such as Inbound Shipping (if you are using Amazon preferred carriers), FBA Fulfillment fees…

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Person analyzing website analytics on a laptop with a cup of coffee on the side, focusing on Fulfillment by Amazon during the holiday season.

Mastering Q4: How to Have a Successful Holiday Season on Amazon with Fulfillment by Amazon

As the excitement surrounding Black Friday and Cyber Monday continues to build, sellers on Amazon are gearing up for one of the busiest shopping seasons of the year. To ensure a successful Q4 with Fulfillment by Amazon (FBA), it's crucial that your inventory has arrived at Amazon or is already en route. With the frenzy of the holiday season fast approaching, preparation is key for Amazon sellers. Let’s delve into Amazon's recommendations and strategies for a seamless Black Friday and Cyber Monday sales experience. Let’s start with the timeline Amazon recommends: 10 - 12 weeks before Black Friday and Cyber Monday is when you should be deciding what products you’re selling for the holiday season. Look at what…

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