In the competitive world of eCommerce, the journey from warehouse to customer doorstep is only one part of the growth equation. Today’s real differentiators lie in seamless fulfillment, strategic advertising, and content-rich brand representation. For Hinge Commerce and DM, the past five years of partnership have been a story of achieving precisely this. Together, we’ve transformed brands from modest beginnings to leaders in their categories, leveraging DM’s fulfillment expertise and Hinge Commerce’s advanced advertising strategies to build sustained long-term growth.
About DM: A Fulfillment Powerhouse in eCommerce
DM, a U.S.-based third-party logistics (3PL) provider, is a seasoned player with over 50 years in fulfillment, inventory management, and wholesale distribution. With four state-of-the-art warehouses across the U.S., DM is well-positioned to address the unique needs of brands operating on major platforms like Amazon (1P and 3P), Target, Walmart, and more. Their established relationships with these marketplaces allow DM to handle all facets of fulfillment for partner brands, from receiving goods to order processing and delivery, with a strong emphasis on efficiency, automation, and top-tier inventory management.
By combining Hinge Commerce’s growth-focused approach with DM’s sophisticated fulfillment network, brands now have the infrastructure they need to grow swiftly without losing control over inventory and order management.
Scaling Advertising to Fuel Growth
One of the hallmarks of Hinge Commerce’s partnership with DM has been the exponential growth achieved through strategic advertising. For example, we worked with a brand that initially had no ad spend on Amazon in 2021. By gradually increasing their ad investment and driving efficient and effective ad-attributed sales, we saw the brand’s POs increase by 120% annually. We then ensured their KPIs were maintained and inventory was in place to support rapid growth. This growth accelerated the brand’s trajectory, positioning it as a leader within their niche categories and taking on larger players in the space.
This level of growth is made possible through the close working relationship between Hinge Commerce and DM. Weekly strategy meetings between the two teams allow for real-time discussion on campaign progress, content adjustments, and stock management. This ensures that brands not only maintain their growth but stay in stock during high-demand periods, a critical factor in capturing and retaining market share.
Beyond Advertising: The Role of Content and Customer Engagement
Advertising and fulfillment form only part of the brand growth equation. Hinge Commerce and DM understand that a brand’s success also depends heavily on the content it delivers to its audience. By creating engaging, brand-aligned content, we support DM’s brands in building a unique presence in crowded marketplaces like Amazon, Walmart, and Target.
Every piece of content, from product detail pages to branded storefronts, is crafted to attract, engage, and convert potential customers. Hinge Commerce manages this content strategy, optimizing every visual and text element to maximize engagement. Coupled with DM’s fulfillment expertise, this approach creates a seamless brand experience for customers, increasing both visibility and loyalty.
Overcoming Challenges: Suppressions and Inventory Management
The eCommerce landscape presents unique challenges—one of which is platform suppressions, where listings can be temporarily removed from visibility due to various factors. As of this year, Hinge Commerce began handling suppressions on behalf of DM’s brands on Amazon, quickly resolving these issues so that brands can maintain visibility and revenue.
Additionally, with DM’s advanced inventory management solutions, brands avoid stockouts, ensuring their products are always available for customers. DM’s fulfillment network includes real-time inventory tracking and automated processes, allowing brands to restock on time, reduce backorders, and avoid losing potential sales due to stockouts.
Why this Partnership Works
The Hinge Commerce and DM partnership thrives due to complementary strengths. While DM excels in 3PL services and order fulfillment, Hinge Commerce brings advertising, creative content, and marketplace expertise. Together, we provide brands with a holistic growth engine that covers every aspect of eCommerce, from logistics and inventory to customer engagement and marketing strategy.
Some key factors contributing to the success of this partnership include:
- Experienced Fulfillment Network: DM’s five warehouses across the U.S. enable fast, reliable order fulfillment, ensuring products reach customers quickly and reliably.
- Content and Advertising Synergy: Hinge Commerce’s content strategies amplify DM’s logistical strengths, creating compelling and optimized brand presentations.
- Weekly Strategy Alignment: Constant communication and collaboration allow for agile strategy adjustments, helping brands respond to changing market conditions in real time.
- Suppression Management: Hinge Commerce’s added support in managing Amazon suppressions allows brands to remain visible and profitable, reducing the burden on DM’s team and preserving revenue streams.
Looking Forward: Continuing to Elevate Brands Together
As Hinge Commerce and DM celebrate five years of partnership, we remain committed to expanding the potential of eCommerce brands.
In a constantly evolving eCommerce landscape, brands need partners who understand every touchpoint of the customer journey. Through the combined efforts of Hinge Commerce and DM, not only do brands gain access to an unmatched fulfillment network, but they also get innovative advertising and content strategies that fuel their growth. Together, these partners offer a compelling and scalable solution for brands looking to thrive in the competitive world of eCommerce.
Lonnie Swisher, Vendor Business Manager at DM, had this to say about their partnership with us: “In the complex world of eCommerce, the partnership between Hinge Commerce and DM has been a game-changer for our expansion. Over the last 5 years, we have seen remarkable success in accelerating growth across our brands and overcoming challenges. From Amazon suppressions to rapidly driving sales, we’ve been able to do it all together. The collaboration seamlessly combines DM’s fulfillment excellence with Hinge Commerce’s advanced advertising strategies, propelling brands to be category leaders. The connection between our teams has been critical in achieving continuous growth and solving complex challenges. We look forward to scaling more brands together and continuing to elevate eCommerce experiences through our partnership.”
If you’re looking to grow your business and reach new marketplaces or need some help navigating the current ones, reach out and see how Hinge Commerce can help. Connect with us.
