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Who We Are

Who We Are

Succeeding in eCommerce is not easy. Online marketplaces are becoming increasingly complex. HINGE COMMERCE provides the technology and eCommerce consulting to help you grow and be profitable on Amazon, Walmart.com, Target Plus, Shopify, and more. We are a full-service eCommerce consulting agency, comprised of former Amazonians and talented eCommerce experts. HINGE COMMERCE can help you run your eCommerce business efficiently and profitably.

Our Core Values

  • Agile

    We adapt quickly, test and learn, and embrace change.

  • Bold

    On behalf of our clients, we are ambitious and tenacious.

  • Heart

    We demonstrate integrity, authenticity, and passion.

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We combine cutting-edge technology that is purpose-built for eCommerce, with deep subject eCommerce consulting expertise. Our team has over 150 years of combined Amazon expertise and eCommerce experience.  As a result, our proprietary software, combined with our eCommerce agency services teams will make sure you can achieve sustained success on Amazon, Walmart.com, Target Plus, Shopify, and more.


Dean Seifert


Dean Seifert oversees operations including creative, product, and technology teams. Dean brings more than 25 years of global business leadership experience in both Fortune 500 and start-up companies. Previously, he held senior leadership positions at Amazon. As a Director and General Manager, Dean was instrumental in growing the Amazon Gift Card program, launching several new products and expanding the offering throughout Europe and Asia. He also led Amazon’s Dash Replenishment Program within the Alexa Organization.


Michelle Sickle

Vice President - Client Strategy & Operations

Michelle Sickle has held roles in vendor management, buying, merchandising, and product development over the past 17 years. She comes with a wealth of experience from retail and e-commerce. Before her time at HINGE COMMERCE, she worked for Amazon, Lands’ End, Old Navy, and The Gap. Michelle is passionate about the retail industry and leads brands by having a dedication to the customer, reacting quickly in ever-changing trends, while staying focused on driving sales and impacting the bottom line.


Jill Cappaert

Digital Shelf Director

Jill Cappaert spent 8 years leading copy and content at Amazon before broadening her skills to include additional direct e-commerce, social media, and blogs. She leads a team of copywriters with a combined 14 years of Amazon experience that produce excellent results to drive optimal organic search and conversion while maintaining brand voice.


Andrea Gillespie

Creative Director

Andrea has 13 years of experience in design and has specialized in eCommerce design since 2014. She leads a team of innovative designers with a combined 24 years of design experience. The team strives to strengthen brand consistency across e-commerce platforms while delivering innovative ways to showcase and refresh brand content.

<strong>Jon Feuchter</strong><br>Business Development Manager

Jon Feuchter

Business Development Manager

Jon Feuchter leads our client consultant team, identifying solutions to address eCommerce challenges faced by sellers, and finding ways to drive efficiency. In particular, Jon has found ways to help brands optimize their omnichannel presence by optimizing and syndicating their digital content.

Amazon AMS

Bill Maroulis

Sr. Manager of Advertising (AMS)

Bill Maroulis has been working on scaling brands through a framework focused on sales, marketing, and operations. Using his 9 years of brand-building experience, he has created a solid advertising foundation through advanced strategies, automation, and business processes. At the same time, improving a brand's digital presence through sophisticated eCommerce marketplace advertising techniques and providing a high return on investment.