Explore the team
behind Hinge Commerce

and the passion and expertise that drives our success.

Leave it to the experts.

We’ll conquer the complexities of online marketplaces so you don’t have to.
Succeeding in eCommerce isn’t easy. Online marketplaces are becoming increasingly complex. HINGE COMMERCE provides the expertise in eCommerce consulting to help your brand grow profitably. We keep our fingers on the pulse of updates on the digital shelf so that you stay ahead of the curve on Amazon, Walmart.com, Target Plus, Shopify, and more.

Powered by Tech.
Driven by Talent.

Our full-service eCommerce consulting agency is comprised of former Amazonians and talented experts with 150+ years of combined eCommerce experience. Top talent combined with our proprietary software, Hinge Axis, allows us to bring you sustained success across all online retailers.

Learn More about Hinge AXIS®

Fueled by
Agile Thought Leaders.

Dean Seifert

CEO

Michelle Sickle
VP of Client Strategy + Operations
Jill Cappaert

Digital Shelf Director

Andrea Gillespie

Creative Director

Jon Feuchter
Head of Business Development
Bill Maroulis
Senior Manager of Advertising
Alexa Borden
Director of Account Management

Creating End-to-End eCommerce Solutions
with Dedicated Partner Support.

Our network of partners comprises the finest talent in the world of online retail.

Ready to Partner with us?

Set up your free consultation today.
HINGE COMMERCE is a technology-driven, full-service eCommerce consulting agency. We help you grow your eCommerce business by delivering expert marketplace content and omni-channel consulting.

Service Links

Company Links

Facebook-f Twitter Linkedin-in
Hinge Commerce © 2023. All rights reserved.
Dean Seifert
CEO

Dean Seifert oversees operations including creative, product, and technology teams. Dean brings more than 25 years of global business leadership experience in both Fortune 500 and start-up companies. Previously, he held senior leadership positions at Amazon. As a Director and General Manager, Dean was instrumental in growing the Amazon Gift Card program, launching several new products and expanding the offering throughout Europe and Asia. He also led Amazon’s Dash Replenishment Program within the Alexa Organization.

Michelle Sickle
VP of Client Strategy + Operations
Michelle Sickle oversees the Account Management, Advertising, and Operations teams and is responsible for our overall client success. She brings 20+ years experience in retail with roles in buying, merchandising, product development, and vendor management. She comes with a wealth of experience from retail and e-commerce. Before her time at HINGE COMMERCE, she worked for Amazon, Lands’ End, Old Navy, and The Gap. Michelle is passionate about the retail industry and leads brands by having a dedication to the customer, reacting quickly to ever-changing trends, while staying focused on driving sales and impacting the bottom line.
Jill Cappaert

Digital Shelf Director

Jill Cappaert has over 20 years of experience in eCommerce and is seasoned in content strategy and organic search efforts. She has 8 years of experience at Amazon, where she led the copy content team. After expanding her e-commerce expertise, she now leads the project management team and A/B testing efforts to drive success for all clients continuously. Her knowledge and leadership span multiple channels, including social media,
blogs, and various e-commerce platforms.

Andrea Gillespie
Creative Director

Andrea Gillespie is a seasoned Creative Director at Hinge Commerce with an impressive 15 years of design experience, specializing in eCommerce for the past 6 years. With a background in leadership, Andrea has a passion for leading and inspiring people. She brings her expertise and enthusiasm to creating thoughtful and engaging creative experiences on eCommerce platforms. Heading a creative team with a cumulative experience of over 75 years, Andrea fosters a collaborative and innovative environment. Beyond her professional life, Andrea adores spending time with her pups and her kids.

Jon Feuchter

Head of Business Development

Jon Feuchter is the dynamic Head of Business Development at Hinge Commerce, entrusted with leading our client consultant team. With over 7 years of experience in eCommerce, Jon specializes in identifying effective solutions to address the challenges faced by sellers in the digital landscape. His expertise lies in driving efficiency and optimizing omnichannel presence, particularly through the optimization and syndication of digital content. Jon’s passion for assisting brands in expanding their service offerings and revenue opportunities sets him apart. Not only does he excel at scaling creative services to meet retailer requirements and best practices, but he also has an undeniable love for dogs!
Bill Maroulis
Senior Manager of Advertising
Bill Maroulis expertly scales brands by implementing a framework focusing on three core areas: sales, marketing, and operations. With extensive knowledge across multiple verticals in CPG, he leverages over a decade of brand-building experience with brands up to $100m in revenue to create a rock-solid business foundation through advanced strategies, automation, and efficient business processes. Additionally, he elevates a brand’s digital and retail presence through sophisticated advertising techniques, delivering exceptional returns on investment.

Alexa Borden

Director of Account Management

Alexa Borden leads our Account Management Team. She comes from 8 years of experience building and executing tailored strategies for brands across ecommerce. Before HINGE COMMERCE, Alexa was at a large 3rd Party seller where she helped develop the framework for the service offering for their top tier brands. Alexa is passionate about our clients and building relationships with them to drive growth in creative ways.