3d illustration of various mobile devices displaying an e-commerce shopping interface with new product launches, including shoes and clothing.

Amazon Seller Tips: New Product Launches + Retail Readiness

Launching a new product online can be an exhilarating yet daunting experience, that’s why we’re back with Amazon seller tips to help improve your retail readiness. Whether you're a seasoned seller or a budding entrepreneur, the success of your new product launch largely depends on your strategic approach. Plus, what you do from the start can pave the way for future sales success! In this guide, we delve into the critical aspects of retail readiness, specifically focusing on Amazon, the titan of online shopping. According to Forbes, “Amazon accounts for 37.6% of e-commerce sales, the highest market share of all e-commerce companies.” New Product Launches on Amazon & “The Honeymoon Phase” Most sellers don’t realize there’s a “honeymoon phase”…

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A desktop computer displaying an e-commerce website with an Amazon Marketplace Strategy sits on a desk surrounded by office supplies, books, and a camera.

How to Leverage Amazon PPC Advertising within Your Amazon Marketplace Strategy

Introduction to Amazon PPC Advertising (otherwise known as Amazon AMS) Amazon Pay-Per-Click, or Amazon PPC, is a powerhouse tool for Amazon sellers. Think of it as a fast pass that lets your products jump ahead in the visibility line, helping you stand out in a bustling marketplace. When you use Amazon PPC, you tell Amazon, “Hey, I want my product to be seen by more eyes.” And you do this by bidding on keywords that potential buyers might use when searching for products like yours. You pick a keyword and place a bid, and whenever someone searches using that keyword, your product has a chance to appear in the spotlight – right where they can see it. The best part?…

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Flat lay of marketing materials including brochures, a clipboard with a "Powerful Ad Strategies" diagram, and scattered design elements on a concrete surface.

The Ultimate Guide to Increasing eCommerce Conversion with Powerful Ad Strategies

Understanding eCommerce Conversion: An Overview eCommerce conversion is all about turning visitors into buyers. Conversion rate represents the percentage of folks who visit your site and then actually take the leap to buy something. Think of it as the heartbeat of your online store. You’re doing great if the heart is pumping strong—meaning you have a high conversion rate. A low rate, though, signals it’s time to shake things up. To boost it, you must look into different strategies, especially in your ads, because that’s where the magic happens. It’s not just about getting people to your site, it’s about making them want to open their wallets. The Impact of Advertising on eCommerce Conversion Rates Ads are a big…

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A person using a smartphone with their left hand while typing strategies for market share growth on Amazon with their right hand, sitting at a white desk.

5 Strategies for Increasing Your Market Share Growth on Amazon

Introduction to Market Share Growth on Amazon Amazon dominates the online shopping world. It’s a vast marketplace where customers can find almost anything they want. For sellers, the opportunity is huge, but so is the competition. Increasing your market share on Amazon means getting more people to buy your products instead of someone else’s. To do this, you need to stand out and connect with more customers. It’s not just about having great products; it’s about making sure those products are seen and chosen. This means diving deep into what makes Amazon tick - understanding how its search algorithms work, how to make your products more visible, and how to create a shopping experience that makes customers choose you over…

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Person managing a wine selection on a digital shelf via a tablet with accessories on the desk.

Managing your Digital Shelf with a PIM

In today’s fast-paced environment, maintaining accurate, organized, and accessible product information needs to be a priority. This is where a PIM system comes in, or a Product Information Management system. A PIM is a system designed to streamline all aspects of your products’ data. It’s a single organized space where every detail of your product offerings is stored. This is the power of PIM – a solution tailored to simplify the complex task of managing digital shelf content and product information, ensuring efficiency and ultimately empowering businesses to thrive in an increasingly competitive market. Maybe you haven’t considered using a PIM before, or maybe you’ve never heard of it. Here’s something to keep in mind when it comes to considering a…

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A small shopping cart with Easter decorations on a laptop keyboard, symbolizing seasonal refreshes in online shopping for Easter.

Amazon Seller Tips: Boost Sales with Seasonal Refreshes

Much like trends and styles change throughout the year, so do consumer shopping habits. As an Amazon seller, are you taking advantage of all the ways to boost seasonal and holiday sales? In this blog, we’ll cover 5 simple ways to help you stand out on Amazon with small creative refreshes. And stick around to the end, we have extra insider tips that go beyond the design and copy. Question: Should your business be making seasonal updates on Amazon? The long answer: Know your product, know your target audience, and know your competition. If you’re in an industry affected by seasonal trends, the answer is yes. While some sales are inherently seasonal (we’re looking at you, Christmas trees), others are…

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A finger pressing an orange button labeled "Amazon's Choice," a badge boosting sales and trust, on a blue fabric surface.

Boosting Trust and Sales: The Power of Amazon Badges

Boosting Trust and Sales: The Power of Amazon Badges Imagine navigating a bustling marketplace filled with millions of products. As a customer, making informed decisions amidst overwhelming choices can be daunting. Trust becomes paramount. This is where Amazon badges, vibrant visual cues embedded within listings, shine like guiding stars. They act as instant trust signals, whispering to potential buyers, "Hey, I'm a reliable option!" But what exactly are these badges, and how can you leverage them to propel your brand forward? Buckle up, sellers, because we're diving deep into the world of Amazon badges. Decoding the Badge System Think of badges as mini awards displayed on your product listings. Each badge boasts a unique meaning, from the coveted Amazon's Choice signifying high…

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Amazon Subscribe & Save

Subscribe & Save: New Year, New You and Beyond

In the ever-evolving landscape of eCommerce, brands are constantly searching for ways to stand out, build lasting relationships with customers, and of course, boost their bottom line. Enter Amazon's Subscribe & Save (SnS) program, a powerful tool that can unlock a world of recurring revenue and loyal customer engagement. What is Subscribe & Save? Imagine a world where your customers automatically receive their favorite products from you, without lifting a finger. That's the magic of Subscribe & Save. Customers can choose to receive regular deliveries of eligible products at predefined (weekly, bi-weekly, or monthly) intervals, enjoying convenient replenishment and exclusive discounts. It's a win-win scenario: shoppers save money and time, while brands secure predictable revenue and foster customer loyalty. Benefits for Brands,…

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