If you can't beat them, join them. That's the drum that Fred Killingsworth is beating as he weighs in how retailers can counter the Amazon threat. Killingsworth is the CEO of Hinge, an agency that helps companies manage and grow their brand on Amazon. "Going on Amazon generates a broader audience and increases your revenue with that," he told Markets Insider. "You can reach a whole other consumer set and deliver that same message of expertise with great content." To read the article in its entirety, click here.
Fred Killingsworth is the Co-Founder and CEO of Hinge Consulting. A true master connector, former Amazonian and top producing sales pro throughout the years within the Telecom industry – Fred has created a company that helps businesses maximizes their potential within the Amazon-sphere. Hinge was born from the belief that everything is possible. You simply set an objective and don’t worry about what’s in between. You make a commitment and that’s your mission, your purpose, and you pursue it tenaciously and relentlessly, regardless of the obstacles that pop up. To hear the interview in its entirety click here.