Already, Amazon is a certified seller of refurbished Apple products. But Amazon shoppers up until now had to wade through a sea of third-party sellers in the hopes of finding authentic, new Apple products. Now, Apple will get in front of Amazon’s loyal customer base — including its more than 100 million Prime members — while Amazon gets first-party access to Apple’s high-end, covetable electronics. This could be a sign of Amazon turning a new leaf when it comes to brand partnerships. ‍ “This sends a message to premium brands that are holding out: Be smart; meet your customer where they are. Don’t presume you will be able to keep them coming back in your retail door,” said Fred Killingsworth, CEO of Hinge…

Fred Killingsworth is the Co-Founder and CEO of Hinge Consulting. A true master connector, former Amazonian and top producing sales pro throughout the years within the Telecom industry – Fred has created a company that helps businesses maximizes their potential within the Amazon-sphere. ‍ Hinge was born from the belief that everything is possible. You simply set an objective and don’t worry about what’s in between. You make a commitment and that’s your mission, your purpose, and you pursue it tenaciously and relentlessly, regardless of the obstacles that pop up. ‍ To hear the interview in its entirety click here.