Chateau Ste Michelle
We worked closely with Chateau Ste Michelle and several of their brands to develop best-in-class eCommerce content for their products.
SCOPE OF WORK
78 Product Listings Created
450+ Marketing Tiles Created
“Our strategic partnership with Hinge Commerce, and their supportive teams, helped us yield positive results for many of our brands and products. Their expert creative services team provided excellent work and assets that enhanced our brands and gave them an outstanding presence on the digital shelf. Dominique’s project management, open communication, and support were instrumental throughout the entire process. We look forward to working with Hinge Commerce more in the future.
Breaking into new retailer sites can be challenging, as they all have different content compliance requirements. It’s not always as easy as using the same exact copy and imagery from one retailer and using it on another.
They were also looking for a way to scale their eCommerce content. With so many brands, it can be a challenge to create effective content that is not only on brand, but also speaks directly to the consumer in a way that will convert sales.
- Researched the competitive landscape across eCommerce retailers to see what other players in the wine space were doing with their content
- Created a creative deck to ensure the client approved of our ideas and content so that we could more precisely scale their content across their portfolio
- Differentiated, elevated, and applied brand voices to all of their eCommerce content for their different brands when developing copy and image content
- Utilized stock imagery and limited brand assets to create on-brand and consumer facing marketing tiles
- Developed eCommerce copy that not only told the story of each product, but was also compliant and met all of the requirements for the respective retailers we created for
The team at Chateau Ste Michelle provided Hinge Commerce with access to the Spring Valley Vineyard brand book, original D2C website listing, product sell sheet, and additional notes. There were no existing listings available for the task at hand – copy for Kroger, Target, and Walmart.
We took all available information to craft evergreen listings for the Katherine Corkrum Cabernet France Red Wine. They combined tasting notes, important features, the brand story, and SEO keywords to increase online exposure and help improve product sales. Everything was completed while adhering to each platform’s strict standards.
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