AWARD WINNING CREATIVE CONTENT

Garden Veggie Snacks

We partnered with Garden Veggie Snacks to create dynamic, on-brand eCommerce content that highlights the full range of their extensive product portfolio, while driving engagement and elevating their brand presence.

THE DETAILS

SCOPE OF WORK

4 Retailers
16 Product Listings Created
112 Marketing Tiles Created

HINGE SERVICES

Listing Copy
Marketing Tiles
A+
Storefront

RETAILERS

Amazon VC
Target
Walmart
Kroger

The Challenge

Garden Veggie Snacks is a trusted brand with products that many consumers already know and love, but they needed expert guidance to navigate the complexities of the eCommerce landscape. Adding content to multiple retail platforms isn’t as simple as “copying and pasting” from your website listings; each retailer has its own strict compliance standards. Understanding the retailer nuances can be a challenge.
Garden Veggie Snacks sought to boost sales and expand their reach by clearly communicating their brand identity, showcasing the quality of their products, and highlighting benefits that consumers might not be aware of. Creating compelling content that stays true to the brand while effectively engaging consumers to drive conversions isn’t easy, but it’s essential for success in today’s competitive market.

Our Approach

Research + Development
  • Conducted an in-depth analysis of the competitive landscape across eCommerce retailers, examining how leading, highly-rated brands in the vegetable chips and snack category are optimizing their content to drive engagement
  • Developed a creative deck that served as a platform for our ideas and content. This collaborative approach ensured that the client’s vision was respected and that we could effectively scale their content across their portfolio
Creation + Implementation
  • Tailored the brand voice on every piece of content and carefully crafted copy and imagery to align with the unique requirements of each platform, while ensuring consistent and impactful messaging
  • Leveraged brand assets to design on-brand, consumer-focused Marketing Tiles, A+ Content, and an engaging Storefront, ensuring a cohesive and compelling brand presence
  • Developed SEO-optimized eCommerce copy that effectively told the story of each product while adhering to the specific requirements of each platform

Our Solution

The Copy

The Garden Veggie Snack’s team granted Hinge Commerce access to valuable assets, including insider insights, existing content across platforms, D2C website listings, and additional notes. We integrated this information with our in-depth competitor research and eCommerce expertise to create compelling, platform-tailored listings that stayed true to Garden Veggie Snacks’ brand voice.

The Result

We strategically integrated keywords into the Garden Veggie Straws, Sea Salt Flavor listing, successfully achieving our target of 25 out of the top 100 keywords in the copy for their Amazon listing. While their top competitors perform well with keyword usage, Garden Veggie Snacks is outperforming them in both visibility and relevance. By optimizing both on-page copy and backend keywords, we significantly boosted product visibility, effectively connecting the brand with potential customers and strengthening its competitive edge.

The Marketing Tiles

Garden Veggie Snacks is a vibrant, playful brand, and we captured that energy with a bold, minimalistic design that resonates with families. Using striking colors and fonts, we created a visually compelling experience that draws attention and communicates key facts and benefits through bold text—making the information both memorable and easy to digest.

To further engage families, we incorporated fun, playful illustrations inspired by the Garden Veggie Straws, reinforcing the brand’s whimsical spirit. The lifestyle imagery we selected paints the perfect picture of Garden Veggie Straws as the ultimate on-the-go snack—irresistibly crunchy, delicious, and perfect to enjoy anywhere.

Garden Veggie Straws Sea Salt
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A+ Content

We carried the bold colors and dynamic fonts seamlessly into the A+ Content for Garden Veggie Snacks, creating a fluid transition from the Marketing Tiles as consumers scroll. This consistency not only enhances the visual appeal but also keeps the audience engaged throughout their journey. The focus: Garden Veggie Snacks are a family-friendly snack, perfect for active, on-the-go families.

We highlighted two varieties of Garden Veggie Snacks, incorporating a playful design element where the product seems to leap out of the bag. We closed the content with a clear and memorable message: Garden Veggie Snacks offers a better-for-you snack that the whole family will love, making it the sensible choice for every occasion.

← View the Full A+ Page

The Storefront

Hinge Commerce designed a custom Storefront that maintains the fun, bright, and minimalist layout. We enhanced the shopping experience by improving navigation and making it easier for consumers to find what they’re looking for while discovering new products.
View the Full Brand Store Homepage →

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Hit us up with your info and one of our experts will be in touch.

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