CREATIVE CONTENT

School Smart

We helped School Smart transform from a catalog-based model to a digital-first strategy, refining product listings, imagery, and messaging across multiple platforms.

THE DETAILS

SCOPE OF WORK

1 Brand
3 Retailers
800+ Copy Listings
1500+ Marketing Tiles
175+ EBC

HINGE SERVICES

Art Direction
Listing Copy
Marketing Tiles
Enhanced Brand Content (EBC)
Storefront

RETAILERS

D2C
Amazon
Target

“Partnering with Hinge Commerce was exactly what we needed to make the shift from a catalog-first approach to eCommerce. Their guidance and hands-on collaboration helped us refine our content strategy, photography, and marketing imagery. The team truly understood our goals and worked with us every step of the way, ensuring we felt confident in our updated strategy and positioning.”

The Challenge

School Smart has a wide range of educational products tailored to schools, but the transition from their established catalog-first model to an eCommerce-first strategy posed significant challenges and a large scope of work. With eCommerce being newer territory, School Smart required a strategic shift in how they approached sales and customer engagement online, and required help beyond their internal team.

With such an extensive and diverse range of products, they needed to present a unified message that would resonate with educators and institutions looking for quality, dependable products online. They also needed to create new imagery and combine their brand voice with SEO, engaging content, and platform best practices to reach a broader audience.

Our Approach

Research + Development
  • Analyzed School Smart’s existing catalog presence and evaluated the competitive landscape online and across major eCommerce platforms like Amazon and Target to identify growth opportunities
  • Collaborated with School Smart to develop a creative strategy that aligned with their brand mission and goals, ensuring a scalable plan
  • Studied competitor brands in the education sector to position School Smart as a top choice for educators and schools
Creation + Implementation
  • Leveraged School Smart’s brand assets, created new photography, and designed cohesive, on-brand imagery and marketing tiles that appeal to their target audience
  • Applied School Smart’s brand voice to product listings, crafting SEO-driven copy that resonates with online shoppers while adhering to platform-specific requirements
  • Developed product descriptions that tell the story of each product while focusing on key features and benefits to drive conversions

Behind-the-Scenes

Hinge Commerce art-directed a product photoshoot to create imagery that resonated with online audiences. Behind-the-scenes collaboration with School Smart ensured the new photography, featuring clean and vibrant visuals, aligned with their updated positioning. The imagery enhanced the visual identity of the brand, making their products stand out in crowded digital marketplaces.

This was a true collaborative effort between School Smart and Hinge Commerce. School Smart also assembled a digital shelf team to work hand-in-hand with Hinge Commerce, ensuring their knowledge of the school market was combined with Hinge Commerce’s expertise in eCommerce. Together, we reshaped School Smart’s approach to online retail.

Our Solution

The Copy

Hinge Commerce worked closely with School Smart, gaining access to their brand assets, including catalog materials, product insights, and existing listings. With this information in hand, along with extensive competitor research, we crafted eCommerce-forward listings tailored to meet the needs of each platform’s standards and School Smart’s target audience.

Each listing incorporated SEO-driven keywords to boost search performance and focused on clear, engaging copy that told the story behind each product and how it supports learning environments.

The Marketing Tiles

School Smart is a trusted brand in education, and we aimed to preserve that credibility while giving their marketing tiles a modern, cohesive update. By blending their established brand assets with fresh photography, we created visuals that stayed true to their roots while giving online shoppers more realistic depictions of each product. The new tiles effectively showcased the practical benefits of School Smart’s products, ensuring a consistent, engaging message across all platforms to reinforce their position as a go-to provider for quality educational tools.
Teacher Kit
Electric Pencil Sharpener
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Enhanced Brand Content (EBC)

Hinge Commerce crafted enhanced brand content for School Smart, featuring visually engaging imagery and concise, easy-to-digest copy. This below-the-fold content effectively answered common questions, providing quick and informative insights for those seeking immediate answers. Designed to be engaging and fast to read, the content enhanced the shopping experience, offering another way to absorb key information.

← View the Full EBC Page

The Storefront

Hinge Commerce designed a custom Amazon storefront for School Smart to enhance consumer trust and simplify the shopping experience. The clean, intuitive layout improves navigation, making it easier for shoppers to find products. This streamlined design not only elevates the brand’s presence but also encourages a more seamless and efficient shopping journey.
View the Full Brand Store Homepage →

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