CREATIVE CONTENT

Snak Club

We worked closely with Snak Club to develop on-brand engaging Amazon content for their extensive product portfolio.

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THE DETAILS

SCOPE OF WORK

1 Brand
1 Retailer
73+ Product Listings Created
450+ Marketing Tiles Created

HINGE SERVICES

Listing Copy
Marketing Tiles

RETAILERS

Amazon

“Partnering with Hinge Commerce was a breeze. They transformed our snack listings with a cohesive message and quick rollout. Efficient, effective, and a pleasure to work with!

-Marc Michalski
Director of eCommerce

The Challenge

Snak Club has an extensive range of fun and exciting snacks, but it needed some help updating its product listings and Amazon presence to reach a wider audience and help increase sales.

Converting new sales on Amazon takes more than refreshing product pages with clever copy and new photos. There’s a lot of research and planning behind the scenes to combine the brand voice, SEO, engaging content, and seller best practices. With so many snack varieties, they also wanted a cohesive message that makes Snak Club synonymous with tasty treats and the ultimate go-to solution for any snack craving.

Our Approach

Research + Development

Researched the existing brand presence and competitive landscape on Amazon and across eCommerce retailers to see what other popular brands in the snack space were doing
Developed a creative deck that served as a platform for our ideas and content; this collaborative approach ensured that the client’s vision was respected and that we could effectively scale their content across their portfolio

Creation + Implementation

Applied the brand voice to their Amazon content when developing copy and imagery
Utilized brand assets to create on-brand and consumer-facing marketing tiles
Developed SEO-driven eCommerce copy that not only told the story of each product but also met requirements for Amazon

Our Solution

The Copy

The Snak Club team provided Hinge Commerce access to their assets, including brand books, insider knowledge, current Amazon content, D2C website listings, and additional notes. We combined this information with our competitor research and eCommerce expertise to craft engaging listings tailored to Amazon’s strict standards while maintaining Snak Club’s brand voice.

Each listing includes unique features and benefits, explanations of flavors and quality, gives a glimpse into the company’s background, and utilizes search-driven keywords to increase online exposure and help improve sales.

The Data

Based on Snak Club’s original product listings on Amazon, keywords were effectively used but only partially, and there remained room to enrich the content further. Although the original listings aligned with our basic keyword suggestions, our data showed extra opportunities to stand out from the competition, increase visibility, and connect with target audiences. This find highlighted the significant potential within the snack category as a whole by enhancing both the front-end and back-end copy for each product listing.

The Marketing Tiles

Snak Club has an established, fun, and inviting brand look. We wanted to maintain this feel in their marketing tiles with a revamped visuals and a cohesive message across different snacks. By incorporating their imagery, fonts, colors, and messaging, we were able to visually tell the brand story in an easy and informative way.

Trail Mix