CREATIVE CONTENT

Zena Nutrition

We partnered with Zena Nutrition to create elevated, updated, and on-brand eCommerce content that highlights their range of supplement products while expanding their brand look, voice, and presence.

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THE DETAILS

SCOPE OF WORK

1 Brand
1 Retailer
11 Copy Listings
50 Marketing Tiles
6 Sets of Premium A+

HINGE SERVICES

Listing Copy
Marketing Tiles
Premium A+

RETAILERS

Amazon

“Hinge Commerce helped us do more than just optimize our eCommerce content, they helped elevate our eCommerce brand presence. Nutrition supplements is a competitive category, with many brands doing a great job visually. They took Zena Nutrition’s vision and brought it to life with clarity and creativity.”

The Challenge

Zena Nutrition had an urgent need: they were preparing to launch a new product on Amazon in just a couple of weeks and needed optimized Amazon Listing Copy, Marketing Tiles, and Enhanced Brand Content.

To ensure a consistent and cohesive brand presence across their Amazon catalog, we needed to optimize and update the rest of their products on Amazon as well. It wasn’t just about getting any content live, we all wanted to make sure we were developing best-in-class content that outshined competitors. This expedited timeline left no room for delays, making collaboration, efficiency, and precision absolutely critical.

Our Approach

Research + Development

Conducted an in-depth analysis of the competitive landscape on Amazon, examining how leading, highly-rated brands in the nutritional supplements category are optimizing their content to drive engagement
Developed a Creative Strategy Brief that served as a platform for our ideas and content. This collaborative approach ensured that the client’s vision was respected and that we could effectively scale their content across their portfolio

Creation + Implementation

Applied the brand voice on every piece of content and carefully crafted copy and imagery to align with the unique requirements of Amazon, while ensuring consistent and impactful messaging
Leveraged brand assets to design on-brand, consumer-focused Marketing Tiles and Premium A+ Content, ensuring a cohesive and compelling brand presence across their catalog
Developed SEO-optimized eCommerce copy that effectively detailed the complex product info while adhering to the specific Amazon requirements

Our Solution

The Copy

The Zena Nutrition team had very in-depth and useful existing copy for their portfolio of products. After developing a strategy based on competitor and keyword research, we were able to develop copy that was highly detailed, informative, true to Zena Nutrition’s voice, and search-driven. Not only was the goal to increase traffic, but we wanted to deliver info in a way that their target market would easily understand.

The Marketing Tiles

In addition to utilizing Zena Nutrition’s design assets, their team had a great creative vision in mind that lead to meaningful collaboration. We had an excellent understanding of how competitors were showcasing their products in the category, and it was crucial to create a clean, consistent, and colorful look for Zena Nutrition’s Marketing Tiles. Our team was able to beautifully balance important information with design that was true to the brand.

Mixed Berry Organic Supergreens

Mixed Berry Liquid Collagen + Biotin

Pure Colostrum Powder

The Premium A+

We carried the bold colors and look into the Premium A+ Content for Zena Nutrition, creating a fluid transition from the Marketing Tiles to below the fold as shoppers scroll. This consistency builds brand credibility and also keeps the audience engaged throughout their journey. Utilizing Premium A+ Content gave us the ability to more properly tell the product stories. Not only do the hover hotspots and image carousels provide more detailed info, but the interactivity keeps shoppers on the page.