Explore the team
behind Hinge Commerce

and the passion and expertise that drives our success.

Leave it to the experts.

We’ll conquer the complexities of online marketplaces so you don’t have to.
Succeeding in eCommerce isn’t easy. Online marketplaces are becoming increasingly complex. HINGE COMMERCE provides the expertise in eCommerce consulting to help your brand grow profitably. We keep our fingers on the pulse of updates on the digital shelf so that you stay ahead of the curve on Amazon, Walmart.com, Target Plus, Shopify, and more.

Fueled by
Agile Thought Leaders.

Mahendra Vora
Chairman & Managing Director
Anu Vora
Partner
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Michelle Sickle
President & COO
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Andrea Gillespie

Creative Director

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Alexa Borden
Director of Account & Project Management
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Jon Somerville
Business Development Director
William J. Hardy
Director of Advertising & Marketing

Jamie Nissen

Manager of Account Operations

Creating End-to-End eCommerce Solutions
with Dedicated Partner Support.

Our network of partners comprises the finest talent in the world of online retail.
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Mahendra Vora
Chairman & Managing Director

Mahendra Vora is a veteran entrepreneur with 30+ years of experience leading the growth of large, cutting-edge software initiatives. He has co-founded many hi-tech startups and orchestrated mergers with Fortune 500 IT companies.

Mahendra has extensive experience working with and developing information technology solutions from small start-ups to billion-dollar organizations across the world. He has contributed significantly to the computer industry in developing and delivering strategies, architecture, and technologies that helped facilitate the transition to distributed and Internet-based computing.

Mahendra was the winner of the 2021 John F. Barrett Entrepreneur Vision Awards and named the 2020-2021 AsiaOne Global Indian of the year. He holds a master’s degree in Computer Science from the University of Michigan and a Bachelor of Science degree in Electronics and Communications from University in India.

Anu Vora

Partner
Anu Vora is a dynamic entrepreneur and mental health advocate based in Cincinnati, Ohio and is a member of the Hinge Commerce Board of Directors. She also serves as the Founder and CEO of Mindfully Behavioral Health, a Candid Ventures company, a rapidly growing mental health organization that has facilitated over 200,000 therapy sessions and employs 400+ healthcare professionals across Ohio, Kentucky, Colorado, and Texas. Mindfully focuses on improving access to mental health services through both in-person and telehealth options, catering to children, adolescents, and adults. Her entrepreneurial achievements have been recognized by Forbes, which included her in the 2024 “30 Under 30 Local: Cincinnati” list for her significant contributions to the mental health industry.
Michelle Sickle
President & COO
Michelle Sickle oversees the Account Management, Advertising, and Operations teams and is responsible for our overall client success. She brings 20+ years experience in retail with roles in buying, merchandising, product development, and vendor management. She comes with a wealth of experience from retail and e-commerce. Before her time at HINGE COMMERCE, she worked for Amazon, Lands’ End, Old Navy, and The Gap. Michelle is passionate about the retail industry and leads brands by having a dedication to the customer, reacting quickly to ever-changing trends, while staying focused on driving sales and impacting the bottom line.
Andrea Gillespie
Creative Director

Andrea Gillespie is a seasoned Creative Director at Hinge Commerce with an impressive 15 years of design experience, specializing in eCommerce for the past 6 years. With a background in leadership, Andrea has a passion for leading and inspiring people. She brings her expertise and enthusiasm to creating thoughtful and engaging creative experiences on eCommerce platforms. Heading a creative team with a cumulative experience of over 75 years, Andrea fosters a collaborative and innovative environment. Beyond her professional life, Andrea adores spending time with her pups and her kids.

Alexa Borden

Director of Account & Project Management
Alexa Borden leads our Account Management Team. She comes from 8 years of experience building and executing tailored strategies for brands across ecommerce. Before HINGE COMMERCE, Alexa was at a large 3rd Party seller where she helped develop the framework for the service offering for their top tier brands. Alexa is passionate about our clients and building relationships with them to drive growth in creative ways.
Jon Somerville
Business Development Director

Jon Somerville is the dynamic Business Development Director at Hinge Commerce, entrusted with leading our client consultant team. With over 7 years of experience in eCommerce, Jon specializes in identifying effective solutions to address the challenges faced by sellers in the digital landscape. His expertise lies in driving efficiency and optimizing omnichannel presence, particularly through the optimization and syndication of digital content. Jon’s passion for assisting brands in expanding their service offerings and revenue opportunities sets him apart. Not only does he excel at scaling creative services to meet retailer requirements and best practices, but he also has an undeniable love for dogs!

William J. Hardy

Director of Advertising & Marketing

William J. Hardy is responsible for leading the Advertising and Marketing teams. He brings over 10+ years’ of experience in commerce at the retailer, brand, and agency side. He has built a diverse experience set with roles in (but not limited to) eCommerce, sales, marketing, and supply chain. Before his time at Hinge Commerce

William worked for General Mills, Omnicom Media Group, Stackline, and Best Buy. William knows that one size does not fit all and takes an individualized approach to develop and deliver comprehensive eCommerce strategies across multiple platforms, retailers, and verticals.

Jamie Nissen

Manager of Account Operations
Jamie Nissen is the Manager of the Account Operations team, with over 9 years of experience in eCommerce. Since joining Hinge Commerce four years ago, she has spearheaded the expansion of Amazon reimbursement and revenue recovery services, returning significant amounts in lost Amazon revenue for our clients. Prior to Hinge Commerce, Jamie managed a warehouse involved in Amazon pilot programs, facilitating the first execution of FBA Onsite Lightning Deal on Prime Day. Outside of work, she enjoys reading and being a mom to her daughter, Hayley, as well as a pet parent to Bacon and Pookah.
Stefano Todaro
Copy Manager
Stefano brings over 6 years of extensive eCommerce knowledge and experience across multiple verticals in the CPG space. In addition to his eCommerce skillset, he has a background in writing for blogs, websites, and social media. He is responsible for Hinge Commerce’s team of copywriters that focuses on creating impactful PDP copy meant to improve product visibility and conversions for our clients. Stefano is passionate about keeping up with the latest technology, trends, and developing his team to deliver the best copy content for our clients.
Jill Cappaert

Digital Shelf Director

Jill Cappaert has over 20 years of experience in eCommerce and is seasoned in content strategy and organic search efforts. She has 8 years of experience at Amazon, where she led the copy content team. After expanding her e-commerce expertise, she now leads the project management team and A/B testing efforts to drive success for all clients continuously. Her knowledge and leadership span multiple channels, including social media,
blogs, and various e-commerce platforms.

Dean Seifert
CEO

Dean Seifert oversees operations including creative, product, and technology teams. Dean brings more than 25 years of global business leadership experience in both Fortune 500 and start-up companies. Previously, he held senior leadership positions at Amazon. As a Director and General Manager, Dean was instrumental in growing the Amazon Gift Card program, launching several new products and expanding the offering throughout Europe and Asia. He also led Amazon’s Dash Replenishment Program within the Alexa Organization.