Rise Gardens
THE DETAILS
TIMELINE
Prime Day (July 2024)
INDUSTRY
Patio
Lawn & Garden
HINGE SERVICES
Promotion Strategy & Execution
Platform Management
AMS/PPC Management
Creative Content (product, lifestyle, infographics)
Copy – SEO Optimization
LOCATION
United States
The Challenges
- Creative Content: Update content to highlight the quality of products and create a feature/benefit message that will resonate with consumers.
- Promotional Strategy: Develop a compelling promotion strategy while remaining profitable and ensuring the best possible site merchandising during Prime Day.
- Advertising Campaigns: A fully revamped advertising approach to target keywords, audience, and competitors based on product subtypes.
The Solutions
Keywords & Optimized Images
Copy was SEO optimized based on a team analysis of underutilized mid-long tail keywords to drive more “in aisle” traffic to the listings.
Images were updated to highlight garden and seed pod quality and how to use their products together. Content on all listings was updated months in advance to ensure results.
Promotional Strategy
As we neared the event, Amazon’s backend was showing errors on some ASINs for various reasons, so the Hinge Commerce team pivoted to Sale Price for those specific items to ensure a strike-thru pricing was visible to the customer on Prime Day.
