Blog - Page 22 of 23 - Hinge Commerce

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June 18, 2019

Cincinnati Business Courier | Fast-Growing Cincinnati Business That Helps Companies Sell on Amazon Doubles Space

A fast-growing Cincinnati business has more than doubled its space in a downtown office building to accommodate its rapid growth. It’s also adding international offices. Hinge, which helps companies sell their products on Amazon and other e-commerce platforms, has expanded to give it 10,000 square feet of contiguous space in the Edge at 310 Culvert St., CEO and founder Fred Killingsworth told me. The company had been in 4,000 square feet before expanding in May into space another tenant vacated. ‍ “We were busting at the seams with 40 people in a little over 4,000 square feet,” Killingsworth said. ‍ Hinge has about 30 openings right now. Jobs range from sales and account management to e-commerce, data analytics and project management. Go to Hinge’s website for details. ‍ Read full article here.

June 18, 2019

May 8, 2019

Digiday | ‘The Problem is Pervasive’: Inside PopSockets’ Fight Against Amazon Fakes

PopSockets is one of several Amazon vendors bringing attention to counterfeit products sold online with a lawsuit filed against a seller on Amazon. PopSocket decided to pull their business from the platform since they couldn’t maintain brand control or their reputation with the resulting counterfeit products. Not all companies have the resources to spend so much on brand protection as PopSockets, which did $200 million in revenue in 2018, does, and Killingsworth said the brand’s need to both use Amazon’s anti-counterfeit tools as well as file a lawsuit demonstrates that Amazon’s own measures aren’t enough. As Amazon looks to win over brands that have resisted the platform, it’s a warning.

May 8, 2019

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April 16, 2019

Former Amazon Leader Joins Hinge Global as President and COO

CINCINNATI , April 16, 2019 /PRNewswire/ -- Hinge Global announced today that Dean Seifert joined as President and COO. As a member of the leadership team, he will oversee operations including creative, product and technology teams and will report directly to the CEO. Seifert brings more than 25 years of global business leadership experience in both Fortune 500 and start-up companies. Previously, he held senior leadership positions at Amazon. As a Director and General Manager, Seifert was instrumental in growing the Amazon Gift Card program, launching several new products and expanding the offering throughout Europe and Asia . He also led Amazon's Dash Replenishment program within the Alexa organization, working with consumer electronics and appliance manufacturers to integrate automatic replenishment into internet-of-things (IoT) devices. "Dean has…

April 16, 2019

April 10, 2019

Digiday | Amazon Rolls Out Customer Demographic Analytics for Third-Party Sellers

In accordance with the newly launched Amazon Brand Analytics, Amazon is offering free customer information to third-party sellers through Seller Central. These statistics could list anything from customer age and income, to popular search terms for comparable products. Currently, the program is only offered through Amazon Brand Analytics to select sellers with Brand Registry. “I don’t know if I would characterize it as a win — it’s an incentive for larger sellers to move to Seller Central,” said Fred Killingsworth, CEO of Amazon-specialized agency Hinge, who added that moving more sellers to Seller Central lets Amazon divert resources from seller relationships within Vendor Central. “Amazon is a tech platform; the vendor relationship requires a lot more humans to be involved in…

April 10, 2019

Rows of shelves stocked with goods in a warehouse.

March 18, 2019

Digiday | Amazon is attempting to court an untapped customer base

Different from Amazon's target market, the online retailer is making strong efforts to open up an untapped customer base by offering discounted prime memberships, a new bargain section, and delivery pickup points. ‍ "The strategy was to have a broader reach in the market and deliver value to consumers receiving government benefits — it’s different from Amazon’s historical demographic," said Fred Killingsworth, CEO of e-commerce consultancy Hinge and a former Amazon employee. "The majority of folks that are buying things on EBT are redeeming government benefits at Walmart; it’s about being able to reach that untapped market." ‍ To read the article in its entirety, click here. ‍

March 18, 2019

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February 13, 2019

Forbes | Hinge Grows Fast, Lands Backing Under Tech-Savvy Founder

Last month, Vora Ventures, an Ohio-based private equity firm focused on B2B technology companies, announced that it acquired Hinge. This partnership allows Hinge to increase its technology investments and rapidly expand its global footprint. ‍ “We believe that the B2B2C commerce market is poised for explosive growth globally. Hinge’s proven value to its clients, trusted brand, and committed team will benefit from our global resources, strategic and infrastructural support, and business development expertise" Vora Ventures, Executive Chairman, Mahendra Vora said in announcing the investment. ‍ To read the article in its entirety, click here.

February 13, 2019

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January 31, 2019

Digiday | Amazon is Chasing Growth and Shifting Resources to Third-party Sellers

Third-party marketplace traction is picking up on Amazon thanks to more awareness and education on the selling model. There are networks of resources for small-business owners, big brands and resellers alike that explain how to get started selling on Amazon, and how to turn a profit doing so, by updating logistical changes to the marketplace and sharing tips and tricks. When retail middlemen fall out of fashion, even Amazon has to switch gears. ‍ Last year, Amazon pulled vendor managers off of all wholesale accounts that were doing less than $10 million a year in sales. And in Feb. 2018, it launched its Marketplace Growth program, which assigns a strategic account manager on Amazon’s team to help sellers navigate changes to the marketplace…

January 31, 2019

January 22, 2019

The CORE Group Partners with Hinge Global to Create COReCommerce

Hinge Consulting, a leading digital eCommerce consulting and management company, today announced the release of COReCommerce, a new e-commerce service offering with The CORE Group (TCG). The TCG/Hinge platform will provide seamless technology-enabled services that support national eCommerce strategy and execution for CORE's clients. ‍ "Our mission is to combine The CORE Group's expertise with Hinge's technology and services to accelerate food service manufacturers' success on eCommerce platforms and Amazon," said Hinge Founder and CEO Fred Killingsworth. ‍ To read the full article, click here.

January 22, 2019

Cincinnati Business Courier | Fast-Growing Cincinnati Business That Helps Companies Sell on Amazon Doubles Space

Digiday | ‘The Problem is Pervasive’: Inside PopSockets’ Fight Against Amazon Fakes

Former Amazon Leader Joins Hinge Global as President and COO

Digiday | Amazon Rolls Out Customer Demographic Analytics for Third-Party Sellers

Digiday | Amazon is attempting to court an untapped customer base

Forbes | Hinge Grows Fast, Lands Backing Under Tech-Savvy Founder

Digiday | Amazon is Chasing Growth and Shifting Resources to Third-party Sellers

The CORE Group Partners with Hinge Global to Create COReCommerce

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