The secret to great copywriting is the artful blend of channel-specific keyword research, coupled with persuasive and clear writing, all while staying true to the integrity of each brand’s voice. HINGE COMMERCE’s industry-leading method leverages marketplace-specific keywords to drive search ranking within the category and gain more visibility to shoppers who may not otherwise know your brand or product.
April 19, 2021 - By HINGE COMMERCE
In the US, eCommerce has grown by 32.4% since the start of the pandemic, driven by consumers’ desires to socially-distance, avoid retail stores, and relieve some stress and boredom from too many Zoom meetings. The “endless aisles” of eCommerce means that consumers have easy access to millions of products that meet their specific needs.
There are tens of millions of products are sold online in the US alone. This means that brands have to ensure that their products can be found by consumers (via search), that consumers understand the product benefits and functions (via the product detail page), and that consumers are persuaded to buy (i.e., conversion). Best-in-class digital content is critical to enabling all this to happen!
The secret to great copywriting is the artful blend of channel-specific keyword research, coupled with persuasive and clear writing, all while staying true to the integrity of each brand’s voice. HINGE COMMERCE’s industry-leading method leverages marketplace-specific keywords to improve your search rank within the category and gain more visibility to shoppers who may not otherwise know your brand or product.
Read this case study to see how HINGE COMMERCE used great copywriting to increase sales by 22% vs. year-ago!