This digital content has many names. On Walmart.com, it’s called Enhanced Brand Content. On Target.com, it is called Rich Media. On Amazon, it’s called A+ Content. Enhanced Brand Content typically sits below-the-fold, just before product reviews. Because of this position, many consumers will scroll to this section while they do additional product research prior to making an online purchase.
December 16, 2021 - By Kathy Cummins
Enhanced Brand Content gives businesses a chance to provide additional information about their product or brand, explain how the product can be used, its benefits, comparison charts, and more. In fact, some retailers are starting to mandate the use of enhanced content on their marketplaces because of the improved customer experience. The best Enhanced Brand Content relies more on imagery and relies less on text.
This “below the fold” content impacts sales in a number of ways:
Many eCommerce Marketplaces – such as Walmart.com, Target+, Petco, PetSmart, Lowe’s, Wayfair, and more – require third-party syndication platforms in order to upload Enhanced Brand Content. Fortunately, the HINGE/Salsify Content Accelerator enables us to seamlessly upload Enhanced Brand Content on behalf of brand owners. Salsify’s platform works across dozens of eCommerce sites, enabling HINGE COMMERCE to leverage a single piece of digital content across multiple platforms.
HINGE COMMERCE can upload your Enhanced Content (aka rich media) to all your major e-commerce channels, including Target.com, Walmart.com, and Amazon.com. We do this in under two business days. Avoid the penalty fees for not having enhanced content on your listings, and improve your conversion rates!