Amazon is rolling out a new feature. Soon, online shoppers will be able to see all the product images from the Amazon search results page. This will mean that ALL images will help drive Click-Through-Rates (CTR), and boost sales.
Amazon Search Analytics is a new feature within Amazon Seller Central for accounts with brand registry and Brand Analytics. HINGE COMMERCE is using this data to enhance our copywriting and organic search performance, as well as the sponsored advertising performance for our clients.
Amazon Prime Day is happening in Canada this year! After canceling Prime Day in Canada in 2021, due to the coronavirus, Amazon just announced that Prime Day will be happening in Canada in 2022.
US Amazon Prime Day 2022 is happening July 12-13. Make sure you have your Amazon Prime Day Lightning Deal submissions to Amazon before the end of day April 29, 2022. The last FBA shipment cutoff date is June 20, 2022. These guidelines apply to US Amazon Vendor Central and US Amazon Seller Central brands and distributors.
This Amazon Advertising checklist summarizes the best practice steps for advertising on Amazon. The checklist can be used to determine if your Amazon ad campaigns are set up for growth. Use this checklist to identify how efficient your advertising spending is, and identify where there are opportunities to optimize your marketing campaigns.
There are three primary types of Amazon advertising: Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Your Amazon advertising strategy will determine how much AMS spending you should allocate to each type of ad in order to get the most out of your eCommerce marketing budget.
To help you to monitor your competition, HINGE Axis automatically pulls third-party seller reports for your entire product catalog on Amazon. This data is updated every week.
This shares new information about Buyer-initiated order cancelations for Amazon FBM Sellers (Amazon Seller Central). The new process streamlines communication for canceled orders on items sold via Fulfillment By Merchant (FBM) on Amazon Seller Central.