Advertising on Amazon Best Practices

Advertising on Amazon: Best Practices Checklist

This Amazon Advertising checklist summarizes the best practice steps for advertising on Amazon. The checklist can be used to determine if your Amazon ad campaigns are set up for growth.  Use this checklist to identify how efficient your advertising spending is, and identify where there are opportunities to optimize your marketing campaigns.   

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eBay Marketplace

eCommerce up but eBay down

Sales in eCommerce continue to grow every day, and Amazon still dominates with just over 40% market share in the US for 2021. Following Amazon is Walmart at 7.1% and eBay, dropping down to 4.3%.  It’s important to note while eBay is down in market share, they are still growing in revenue (up 2.8% over 2020). 

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