We have already seen a surge in e-commerce sales driven by the pandemic. Digital Commerce 360 is predicting that online sales will yield an incremental $40 billion in revenue in November-December, reaching almost $200 billion total for the holiday season. That is a whopping +43% increase versus the same time last year. Digital Commerce 360 predicts that this year, 26% of all holiday purchases will happen online, increasing from 19% in 2019. Given this unprecedented level of sales, what should you be doing as a seller?
Start with Inventory
If you don't have inventory, nothing else matters. This year, managing the supply chain is more complex than ever before. If possible, create FBM listings (in addition to your…
