NEWS FLASH! New Fall Event Amazon Prime Day!

New Promotion Event:  Fall Prime Day

The dust hasn’t even settled yet on this week’s record-breaking Amazon Prime Day event, but there is already news that Amazon will be adding a new promotion event:  FALL PRIME DAY.  This will be the first time that the company runs two Prime Days in the same year.  The Fall Prime Day will be a 2-day exclusive event expected to occur sometime in September or October 2022.  Businesses on Vendor Central and Seller Central may already be seeing lightning deal recommendations for Q4 promotion events.  Stay tuned for more details!

The motivation for the new event may be Amazon’s desire to spread fulfillment volume over a longer period in order to reduce warehouse/fulfillment center backlogs.  Given worldwide supply chain challenges, this goal makes sense.  E-Commerce sellers should think about trying to incentivize consumer purchasing earlier in Q4 to avoid the holiday season crunch.

Reach out to HINGE COMMERCE to learn how we can help you maximize your sales in Q4 through our best-in-class advertising strategies, promotions, operations, and fulfillment solutions:

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