Creative content can be crucial for setting brands apart from competition. It is the first glance of what a company stands for and can convey product-specific information to help the consumer better understand features and usability prior to purchase. On Amazon, this below-the-fold enhanced feature is referred to as A+ Content. This feature allows for the addition of detailed descriptions and images, comparison charts, and more.A+ Content is an effective way to reassure consumers, advance conversion rates, add credibility to a listing, especially since it is only available to Brand Registered sellers.
Our creative experts at HINGE COMMERCE came up with 4 strategies to leverage when creating this content.
1. Present the Brand. Always remember, this may be the first time a user…
