Happy Fall! Many of you are eCommerce veterans, and you’ve lived through many years of Q4 stress. I think you will all agree with me that things are getting harder given the supply chain challenges and the constant policy changes.
Constant change is the new normal. The three types of changes that we are all feeling right now are Consumer Behavior changes, Amazon changes, and COVID-related changes.
Prime Day just ended, and it would be an understatement to say how proud I am of my team's performance. Last Prime Day (which happened Oct 13-14, 2020), we outpaced the Amazon average by 3.5X. This year, we beat that rate, outpacing the Amazon average by 5.5X!
I don't take these results lightly. It took heavy lifting to generate these results, including:
Careful demand planning to ensure no out-of-stocks
Updated copywriting, scheduled to ensure that the new content was being reflected in Amazon's A9 search engine algorithm well before Prime Day
Creative promotion planning - not just relying on the routine Amazon deals
Synergistic AMS paid advertising
New Prime Day storefront testing
and more
Amazon doesn't…
Happy New Year! I am thrilled to bid farewell to 2020. However, despite being a turbulent year for our team both personally and professionally, I am so proud of the business outcomes that we achieved for our clients:
We doubled dollar sales and unit volume for 2020 vs. 2019, growing +91% dollar sales and +102% unit volume.
Our client conversion rates have increased by +45%, reflecting our strong digital content, graphic design, enhanced content, and copywriting.
Impressions have grown by a whopping +691%, driven by creative paid advertising support, promotions, and search optimization.
Managing e-commerce on Amazon is never easy in the best of times, and this year was especially challenging. There were countless new policy…