The Importance of Video Content in eCommerce

eCommerce now makes up 21% of all retail sales in the US, growing by 44%.  But just as sales in eCommerce have grown, the number of online sellers has also exploded.  With increased competition and crowded product offerings, it’s more important than ever to ensure that your digital content stands out.  Simply having a product image on a white background is not sufficient to drive online sales anymore, particularly in highly competitive categories.

Amazon’s research shows that one out of every five visitors to their marketplace make a purchase after watching a brand or product video.  High-quality video is becoming a must-have to accelerate online sales on, Shopify, Target, Amazon, eBay, and other marketplaces.

This is why HINGE COMMERCE has partnered with Donatello Arm to deliver world-class digital video content at cost-effective rates. Donatello Arm is a worldwide leader in motion control tabletop and product photography.  What makes Donatello Arm unique is that they bring the highest quality cinematography within reach of most production budgets.


The HINGE COMMERCE / Donatello partnership enables us to seamlessly create and upload your digital content across all your eCommerce marketplaces.  HINGE COMMERCE has worked with Donatello Arm across both global enterprise clients and small clients.  Donatello’s facilities can accommodate extensive product catalogs, and they can assemble products onsite for items that require assembly.

To learn more, please reach out to a team member.

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HINGE COMMERCE is a technology-driven, full-service eCommerce consulting agency. We help you grow your eCommerce business by delivering expert marketplace content and omni-channel consulting.

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