Amazon recently shared a flurry of updates and changes. To help you make sense of it all, HINGE COMMERCE will share what we know and provide you with implications and action steps.
Fred Killingsworth, the CEO of brand agency HINGE COMMERCE, thinks retailers should stop fighting Amazon, and start embracing it.
This article shares the impact and opportunities that you should consider for your online business duriing the global coronavirus crisis.
The coronavirus will have an impact on brick and mortar retail, as well as on digital commerce. Sellers, companies, and retailers need to focus on getting their businesses operating as efficiently as possible. Here are strategies to leverage in the face of the COVID-19 crisis to help your online business weather the storm.
There are many different impacts from COVID-19:
Economic fundamentals of supply and demand are in play that will be difficult to influence — If you are overly dependent upon a single retailer or online channel there may be a significant risk for your business.
The second impact is the major restrictions on public interactions — including work-from-home initiatives and canceled sporting and social events…
This shares the impact of COVID-19 on FBA as well as Amazon Vendor orders.
For products that are Fulfill By Amazon (FBA) : Amazon has just announced that they are temporarily prioritizing products coming into their fulfillment centers. As the COVID-19 crisis has escalated, there has been an increase in online shopping on Amazon. As a result, some products, such as household staples and medical supplies, are out-of-stock. With this in mind, Amazon is temporarily prioritizing household staples, medical supplies, and other high-demand products coming into their fulfillment centers so that they can more quickly receive, restock, and deliver these products to customers.
The specific list of categories that are being prioritized by Amazon includes: baby care, health and household…
From Amazon, “Driven by FREE One-Day Delivery, this was the largest one-year investment we have ever made in FBA. Nevertheless, in 2020, we will make only moderate increases (about 3%) in fulfillment fees, below industry average, because we remain committed to your continued success. We will also decrease select referral fees and introduce an exciting new selection program.”
Effective April 2020, Amazon vendors will need brand registry to have access to Brand Analytics. Learn more in this article.
Counterfeit products sold online are on the rise and sellers of these fake goods are becoming more sophisticated. It can be hard to discern counterfeit items from the real ones. This article shares tips for online shoppers to protect themselves, as well as steps for how brands can defend against counterfeits.