Business Insider breaks down the 7 most important things to look out for in 2020 on the Amazon marketplace and Fred Killingsworth, CEO of HINGE COMMERCE, was featured in the article.
Amazon Business can prove to be a fruitful alternative platform to sell your large, bulk quantities of products on. The B2B platform has a few additional functionalities that are not available through dot-com, so our HINGE COMMERCE experts have put together everything you need to know about Amazon B2B.
HINGE COMMERCE attended The Running Event 2019 in Austin, TX.
Our customizable Competitive Brand Share Tracking Report tracks dollar sales, dollar share, pricing, reviews, and number of reviews for all the top selling SKUs in any given category on Amazon. We look at these metrics on an ongoing basis and the trends over time.
In this tutorial HINGE GLOBAL's Head of Research & Data Analytics, Kathy Cummins, reviews the ongoing brand share competitive landscape for Men's and Women's Running shoes for the past 12 months.
INTERESTING IN LEARNING MORE ABOUT YOUR CATEGORY AND HOW TO COMPETE IN THE SPACE? CONNECT WITH A MARKETPLACE CONSULTANT TODAY!
Black Friday and Cyber Monday delivered outstanding results for 2019, with another record-breaking year on Amazon.
Amazon has released a new feature for sellers on Amazon marketplace for product reviews. Sellers can use this feature to request reviews once per order between 4 and 30 days after the date the order has been delivered. This limited time frame is to ensure that shoppers receive relevant, recent review requests and in turn, give reviews on products that are top-of-mind.
The "Request A Review"feature can be found in Seller Central under Orders. In the order details there is a new button for "Request a Review". Below is a snippet of where you can locate this feature.
Buy Messaging is still a separate review option, which is where sellers previously had automated emails from Amazon sent to customers requesting reviews.These emails asked…
The average product conversion rate on Amazon is 9.5%*. Are your product listings above or below the average rate? Best-in-class creative content helps your item standout and boosts your conversion rate, which can drive higher sales. Did you know that some break-through creative content can generate conversion rates of 50% or more?
Amazon allows short videos to be included in product listings. Videos and digital animations can be more effective than static images because they can demonstrate the functionality of a product, and describe the benefits or advantages more easily than words. Video can be more eye-catching and hold people's attention longer than text alone. Below are two examples of short, creative videos that can leave a lasting imprint for your Amazon customers.
The…
Success in e-commerce requires INFORMATION, STRATEGY, and EXPERTISE. This is the third and final part of our series focusing on the EXPERTISE.
There is a global shortage in e-commerce talent and there is no degree program specifically for "e-commerce." This makes it difficult to find experienced talent that can focus on e-commerce in-house. Amazon, like other channels, changes rapidly -- there are always new tools for sellers, new rules and tax regulations, category changes and more.
The following testimonial supports why it is imperative to have people with deep e-commerce expertise supporting your brands' digital commerce efforts. Chico's FAS, Inc. a $2.3B women's fashion brand has over 1,000 SKUs selling on Amazon. Eric Vincent, the Director of Business Development and Operations describes why Chico's FAS chose HINGE COMMERCE to be…