In 2025, the eCommerce landscape continues to evolve, making it more critical than ever for brands to choose the right online selling platforms for their products. With shifting consumer behaviors, emerging technologies, and increasing competition, sellers must weigh the advantages and challenges of each marketplace to maximize reach, profitability, and brand recognition. Online Selling Platforms: A Quick Overview of Popular Options Most brands benefit from an omnichannel approach, but not every eCommerce platform is necessary for all sellers. A combination of marketplaces and direct-to-consumer strategies often yields the best results. Selling on multiple platforms can increase brand recognition and sales, but it also requires a strategic approach. Businesses should consider their target audience, product category, and operational capabilities before diversifying.…

What are Sponsored Display Ads? Sponsored Display Ads are best used to reach new audiences, and to retarget previous purchasers. This ad type has audience targeting capability, allowing you to not rely solely on keywords to reach potential consumers.  Where do Sponsored Display Ads live in the marketing funnel? One of the biggest benefits of Sponsored Display ads, is that they have the ability to touch each part of the funnel: Awareness → Consideration → Conversion → Loyalty How to Best Utilize Sponsored Display Ads? Retargeting Product Page Viewers: Retarget consumers who looked at your product page but did not purchase Previous Purchasers: Re-engage with past consumers to drive another purchase of the same product or showcase related products (this is…

As we turn the page on another year, it’s the perfect time to revamp your eCommerce strategy and ensure that your Amazon PDPs (Product Detail Pages) are positioned for success. Whether you saw a surge in sales during the holiday season or are gearing up for a fresh start, setting your Amazon PDP up for success is essential to maintaining momentum. But how exactly do you ensure your PDP is ready to thrive in the new year and beyond? It starts with optimizing four key areas: Copy, Imagery, Backend Management, and Storefront. Each of these plays a vital role in the customer’s journey and, when perfected, can drive your brand's growth. At Hinge Commerce, a full-service Amazon marketing agency, we've…

Our expert team was honored as a Top 10 Finalist at the 2024 ENDCAPS Grocery Summit! This recognition celebrates the outstanding Amazon and Walmart PDP work our teams accomplished for The Hain Celestial Group’s Garden Veggie Snacks and Bimbo Bakeries’ Thomas’ English Muffins. What are the ENDCAPS? The ENDCAPS Digital Merchandising Awards of Distinction is an independent and unbiased program that recognizes best-in-class eCommerce content. These awards aim to elevate eCommerce industry standards by celebrating excellence and sharing the latest best practices to inspire brands everywhere. ENDCAPS has different awards categories covered throughout the year, with Grocery being the first. Healthcare, Household, Beauty, Pet Care, and Beverage/Alcohol will follow throughout 2025. The Grocery category highlighted U.S. brands with outstanding Product…

Amazon Vendor Central and Seller Central Product Listings Getting your products to stand out on Amazon starts with mastering your product listings. A product listing is more than just adding your items to Amazon, it's about presenting your products in a way that grabs attention, tells a compelling story, and convinces shoppers to make a purchase. Your listing needs to provide enough information to answer all potential questions a buyer might have while sparking their interest. This includes high-quality images, a catchy title, a detailed but straightforward description, price, and other relevant details. Perfecting your product listing is the first step towards skyrocketing your online sales on Amazon Vendor Central and Seller Central. Importance of High-Quality Images High-quality images are…

In the competitive world of eCommerce, the journey from warehouse to customer doorstep is only one part of the growth equation. Today's real differentiators lie in seamless fulfillment, strategic advertising, and content-rich brand representation. For Hinge Commerce and DM, the past five years of partnership have been a story of achieving precisely this. Together, we’ve transformed brands from modest beginnings to leaders in their categories, leveraging DM’s fulfillment expertise and Hinge Commerce’s advanced advertising strategies to build sustained long-term growth. About DM: A Fulfillment Powerhouse in eCommerce DM, a U.S.-based third-party logistics (3PL) provider, is a seasoned player with over 50 years in fulfillment, inventory management, and wholesale distribution. With four state-of-the-art warehouses across the U.S., DM is well-positioned to…

Introduction to Full-Service Amazon Agencies If you're entering the world of Amazon eCommerce, you've likely heard about Full-Service Amazon Agencies (otherwise known as Channel Management Agencies) like Hinge Commerce. These agencies are your all-in-one solution for conquering the Amazon marketplace. Agency teams are packed with experts in different fields—they’re all there to improve your brand's presence on Amazon. What do they do exactly? A lot. An Amazon Agency can handle everything you need: setting up your Amazon store, optimizing your product listings for maximum visibility, managing advertising and promotions, and diving deep into the analytics to see what's working and what's not. Whether you're just starting or looking to take your existing Amazon sales to the next level, these agencies…