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Digiday | Amazon is attempting to court an untapped customer base

Different from Amazon's target market, the online retailer is making strong efforts to open up an untapped customer base by offering discounted prime memberships, a new bargain section, and delivery pickup points. ‍ "The strategy was to have a broader reach in the market and deliver value to consumers receiving government benefits — it’s different from Amazon’s historical demographic," said Fred Killingsworth, CEO of e-commerce consultancy Hinge and a former Amazon employee. "The majority of folks that are buying things on EBT are redeeming government benefits at Walmart; it’s about being able to reach that untapped market." ‍ To read the article in its entirety, click here. ‍

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Forbes | Hinge Grows Fast, Lands Backing Under Tech-Savvy Founder

Last month, Vora Ventures, an Ohio-based private equity firm focused on B2B technology companies, announced that it acquired Hinge. This partnership allows Hinge to increase its technology investments and rapidly expand its global footprint. ‍ “We believe that the B2B2C commerce market is poised for explosive growth globally. Hinge’s proven value to its clients, trusted brand, and committed team will benefit from our global resources, strategic and infrastructural support, and business development expertise" Vora Ventures, Executive Chairman, Mahendra Vora said in announcing the investment. ‍ To read the article in its entirety, click here.

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Digiday | Amazon is Chasing Growth and Shifting Resources to Third-party Sellers

Third-party marketplace traction is picking up on Amazon thanks to more awareness and education on the selling model. There are networks of resources for small-business owners, big brands and resellers alike that explain how to get started selling on Amazon, and how to turn a profit doing so, by updating logistical changes to the marketplace and sharing tips and tricks. When retail middlemen fall out of fashion, even Amazon has to switch gears. ‍ Last year, Amazon pulled vendor managers off of all wholesale accounts that were doing less than $10 million a year in sales. And in Feb. 2018, it launched its Marketplace Growth program, which assigns a strategic account manager on Amazon’s team to help sellers navigate changes to the marketplace…

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The CORE Group Partners with Hinge Global to Create COReCommerce

Hinge Consulting, a leading digital eCommerce consulting and management company, today announced the release of COReCommerce, a new e-commerce service offering with The CORE Group (TCG). The TCG/Hinge platform will provide seamless technology-enabled services that support national eCommerce strategy and execution for CORE's clients. ‍ "Our mission is to combine The CORE Group's expertise with Hinge's technology and services to accelerate food service manufacturers' success on eCommerce platforms and Amazon," said Hinge Founder and CEO Fred Killingsworth. ‍ To read the full article, click here.

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Business Insider | Vora Ventures Acquires Hinge

Vora Ventures, a U.S. based private equity firm specializing in building B2B information technology companies, announced today that it has acquired Cincinnati based Hinge, a digital commerce company that works with Fortune 1000 brands to increase their eCommerce revenues. The investment will support Hinge with continued global expansion, as well as access to data and technology support and services. The acquisition makes Hinge the industry leader and only choice for brands looking to significantly grow their digital eCommerce sales. ‍ "The proven success of our customers over the last few years and the demand for digital commerce strategies, services and solutions are significant. The partnership with Vora unlocks an opportunity for Hinge to dramatically increase our investment in commerce technologies and rapidly…

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CNBC | Amazon to Start Penalizing Sellers Shipping Unsafe Packages to Warehouse

Amazon is making third-party sellers more responsible about meeting package safety standards when they send inventory to be stored and shipped by Amazon. They recently rolled out new rules letting sellers know that they will charge penalty fees for packages that fail to comply with its safety requirements. This new move is expected to improve warehouse efficiency while reducing hazardous safety violations. ‍ Hazardous issues arise mainly because third-party sellers are simply not aware of federal regulations when they ship their products to Amazon's warehouse. That makes it that much more difficult for Amazon to stay compliant, Killingsworth said. ‍ To read the article in its entirety, click here.

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Digiday | How Third-party Sellers Navigate Amazon’s Marketplace

Unlike a traditional retailer, Amazon isn't competing on the brands and sellers it can court; they dictate a seller's strategy. No matter how much Amazon makes sellers squirm, they’re not taking their business elsewhere, at least not as long as they’re still profiting through the marketplace. Amazon takes 15 percent commission for third-party sales, but that climbs to 30 percent if orders are shipped through the Fulfilled by Amazon program. The best bet, in fact, is to take a leap of faith and invest more. ‍ “Every year, Amazon introduces changes that shift work onto the sellers’ shoulders. As a third-party seller, you always have to be thinking one step ahead: What do these changes mean to me? How do I compete?”…

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Digiday | How a Consolidated Marketplace Helps Amazon Assert More Control

Amazon’s consolidated selling system, One Vendor, is expected to combine Amazon’s two marketplaces — one for first-party sellers, which it calls Vendor Central, and Seller Central, for third-party sellers — into one. One Vendor would put Amazon in control of what brands sell where. For customers trying to find legit products on the site, that’s a good thing. Though this poses a great opportunity for brands selling big ticket products, smaller, more niche brands aren't as excited for the deal. ‍ “Given the vast issues with brand authority and control of unauthorized sellers, unifying it on one platform would make it easier to manage and mitigate the brand challenges to eliminate knockoff product,” said Killingsworth. ‍ To read the article in its entirety, click here…

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