Breaking news about Amazon IPI (Inventory Performance Index) which impacts FBA
Happy New Year! I am thrilled to bid farewell to 2020. However, despite being a turbulent year for our team both personally and professionally, I am so proud of the business outcomes that we achieved for our clients:
We doubled dollar sales and unit volume for 2020 vs. 2019, growing +91% dollar sales and +102% unit volume.
Our client conversion rates have increased by +45%, reflecting our strong digital content, graphic design, enhanced content, and copywriting.
Impressions have grown by a whopping +691%, driven by creative paid advertising support, promotions, and search optimization.
Managing e-commerce on Amazon is never easy in the best of times, and this year was especially challenging. There were countless new policy…
Although Amazon handily dominates online marketplaces, competitors are finally starting to adapt and “borrow” from the learning’s of Amazon. Namely Walmart, who is in a good competitive position with their Walmart Fulfillment Services and a subscription service, Walmart+ (compared to Amazon Prime).
Why having a team of Amazon experts overseeing your e-commerce business makes an enormous difference.
As a certified Amazon agency, HINGE COMMERCE can provide the full range of Amazon DSP inventory, in addition to Amazon’s standard ad platforms. With these tools, we can help you maximize your brand reach, and drive awareness and consideration.
Amazon just launched its newest addition to Prime, Amazon Pharmacy , and the timing couldn’t be better. With Prime membership, Amazon is offering customers steep discounts off of retail prices for non-insurance purchases – up to 80% off of generics and 40% off brand-name medications. Amazon is also accepting most insurances, while allowing you to compare prices and copays before making your decision. This move is sure to shake up retail competitors like Walgreens and CVS, proving once again that doorstep delivery is the wave of the future.
HOW DOES IT WORK?
Prime members will set up a personal profile on Amazon and answer some health questions prior to their initial shipment, due to pharmacy regulations. Their doctors will be…
We have already seen a surge in e-commerce sales driven by the pandemic. Digital Commerce 360 is predicting that online sales will yield an incremental $40 billion in revenue in November-December, reaching almost $200 billion total for the holiday season. That is a whopping +43% increase versus the same time last year. Digital Commerce 360 predicts that this year, 26% of all holiday purchases will happen online, increasing from 19% in 2019. Given this unprecedented level of sales, what should you be doing as a seller?
Start with Inventory
If you don't have inventory, nothing else matters. This year, managing the supply chain is more complex than ever before. If possible, create FBM listings (in addition to your…
HINGE COMMERCE out-paced the average 2020 Amazon Prime Day performance by ~3.5X