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Hinge Global Helps Chair the 2019 Digital Food & Beverage Trade Show

Join the Hinge Global team in Austin TX on July 15-17 for the Digital Food & Beverage Trade Show! This 3-day event involves 450+ digital marketing and e-commerce leaders from the most disruptive companies in food and beverage, to discuss e-commerce and digital marketing best practices. Every flavor of the industry will be represented - retailers, brands, techies and service providers. There are $22 billion reasons to attend the Digital Food & Beverage Trade Show - that’s the estimated value of online grocery shopping in the US in 2019! Amazon, Walmart, Target, Kroger, and many local supermarkets are offering shoppers a variety of ways to have groceries delivered; Walmart dominates curbside pickup, while Amazon dominates direct-to-consumer delivery. In fact, Food & Beverage is…

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Digiday | ‘The Problem is Pervasive’: Inside PopSockets’ Fight Against Amazon Fakes

PopSockets is one of several Amazon vendors bringing attention to counterfeit products sold online with a lawsuit filed against a seller on Amazon. PopSocket decided to pull their business from the platform since they couldn’t maintain brand control or their reputation with the resulting counterfeit products. Not all companies have the resources to spend so much on brand protection as PopSockets, which did $200 million in revenue in 2018, does, and Killingsworth said the brand’s need to both use Amazon’s anti-counterfeit tools as well as file a lawsuit demonstrates that Amazon’s own measures aren’t enough. As Amazon looks to win over brands that have resisted the platform, it’s a warning.

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Former Amazon Leader Joins Hinge Global as President and COO

CINCINNATI , April 16, 2019 /PRNewswire/ -- Hinge Global announced today that Dean Seifert  joined as President and COO.  As a member of the leadership team, he will oversee operations including creative, product and technology teams and will report directly to the CEO. Seifert brings more than 25 years of global business leadership experience in both Fortune 500 and start-up companies. Previously, he held senior leadership positions at Amazon. As a Director and General Manager, Seifert was instrumental in growing the Amazon Gift Card program, launching several new products and expanding the offering throughout Europe  and Asia . He also led Amazon's Dash Replenishment program within the Alexa organization, working with consumer electronics and appliance manufacturers to integrate automatic replenishment into internet-of-things (IoT) devices. "Dean has…

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