Requirement Changes for Seller Fulfilled Prime

Amazon continues to make changes to their FBA as a way of improving their fulfillment  processes, and also prepare for the Q4 surge (encompassing Prime Day, Black Friday/Cyber Monday, and the Christmas holiday season). It is making significant investments in its fulfillment and transportation capabilities to make Prime faster, transitioning from a Two-Day to a One-Day delivery program.  Because of these changes, Amazon is requiring some changes to Seller Fulfilled Prime (SFP):

  • Effective September 30, 2020 Amazon will no longer offer the Small and Light program in Seller Fulfilled Prime. If you have products currently assigned to a Small and Light shipping template you will need to re-assign these products to a different shipping template.

  • Starting February 1, 2021, SFP sellers will be required to use shipping methods that support Saturday delivery and pick-ups to provide customers with a more consistent delivery experience throughout the week.

  • Also starting February 1, 2021, SFP sellers will be required to meet targets for one- and two-day delivery promises. The delivery speed targets ensure that customers have a consistent experience regardless of who fulfills their Prime order.

  • To help sellers meet the targets for one- and two-day delivery promises, Amazon is launching a new dashboard that monitors %One-Day or less Detail Page Views and %Two-Day or less Detail Page Views.

  • Finally, also starting February 1, 2021, SFP sellers will be required to have nationwide delivery coverage for all standard size delivery products.

Sellers who are using Fulfill by Amazon may be facing other inventory and requirement changes.  Please read this article for the latest breaking news. 

If you are interested in setting up Fulfill by Merchant (FBM), please read this article.

Remember, regardless of whether you use FBM or Amazon FBA, you are required to comply with all other terms of your seller agreement and applicable Amazon policies.

Reach out to HINGE COMMERCEwe can help you with marketplace fulfillment and demand planning.

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