E-Comm Insights Archives - Page 2 of 9

March 17, 2022

The Fundamentals of Amazon Advertising

There are three primary types of Amazon advertising: Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Your Amazon advertising strategy will determine how much AMS spending you should allocate to each type of ad in order to get the most out of your eCommerce marketing budget.

March 17, 2022 Hinge Commerce

March 2, 2022

Amazon FBM – Buyer-Initiated Order Cancelations

This shares new information about Buyer-initiated order cancelations for Amazon FBM Sellers (Amazon Seller Central). The new process streamlines communication for canceled orders on items sold via Fulfillment By Merchant (FBM) on Amazon Seller Central.

March 2, 2022 Hinge Commerce

March 1, 2022

Diversify Your Fulfillment Process for Cost Savings and Growth

In January 2022, Amazon increased their Fulfillment By Amazon fees by as much as 8%, and more than doubled their disposal fees. With increased supply chain bottlenecks, it is critical that eCommerce sellers rethink their fulfillment approaches in order to improve profitability and operational flexibility.

March 1, 2022 Hinge Commerce

March 1, 2022

eCommerce up but eBay down

Sales in eCommerce continue to grow every day, and Amazon still dominates with just over 40% market share in the US for 2021. Following Amazon is Walmart at 7.1% and eBay, dropping down to 4.3%. It’s important to note while eBay is down in market share, they are still growing in revenue (up 2.8% over 2020).

March 1, 2022 Hinge Commerce

December 16, 2021

Enhanced Brand Content is Visual Storytelling That Maximizes Conversion

Enhanced Brand Content gives businesses a chance to provide additional information about their product or brand, explain how the product can be used, its benefits, comparison charts, and more. The best Enhanced Brand Content relies more on imagery and visuals, and relies less on text.

December 16, 2021 Hinge Commerce

December 3, 2021

How we delivered +57% sales growth over Black Friday/Cyber Monday 2021 vs. 2020

The teams here at HINGE COMMERCE grew sales for our clients during Black Friday/Cyber Monday 2021 by +57% and grew unit sales by +35% versus last year. Strong digital content, careful inventory planning, strategic promotions, and solid advertising execution all helped to drive this success.

December 3, 2021 Hinge Commerce

November 30, 2021

Sale of Pesticides within California

In addition to federal Environmental Protection Agency (EPA) requirements on the sale of pesticides in the United States, further requirements apply for sales on certain pesticide products at the state level. The California Department of Pesticide Regulation (CDPR) requires the registration of certain pesticides sold in the State of California. Amazon checks all pesticide products to confirm whether they are registered in the State of California according to the CDPR requirements. Pesticide products requiring registration that are not active in the CDPR database cannot be sold into California. Note: This restriction will not remove the products from sale in the Amazon store, but it does mean that the product will not be available for sale into California until it is registered with…

November 30, 2021 Hinge Commerce