This Amazon Advertising checklist summarizes the best practice steps for advertising on Amazon. The checklist can be used to determine if your Amazon ad campaigns are set up for growth.  Use this checklist to identify how efficient your advertising spending is, and identify where there are opportunities to optimize your marketing campaigns.   

There are three primary types of Amazon advertising: Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Your Amazon advertising strategy will determine how much AMS spending you should allocate to each type of ad in order to get the most out of your eCommerce marketing budget.

In January 2022, Amazon increased their Fulfillment By Amazon fees by as much as 8%, and more than doubled their disposal fees. With increased supply chain bottlenecks, it is critical that eCommerce sellers rethink their fulfillment approaches in order to improve profitability and operational flexibility.

Enhanced Brand Content gives businesses a chance to provide additional information about their product or brand, explain how the product can be used, its benefits, comparison charts, and more.  The best Enhanced Brand Content relies more on imagery and visuals, and relies less on text.