August 15, 2019

FedEx is Ending Their Ground Shipping Contract With Amazon

Following the decision that Fedex made on June 30, 2019 to no longer provide air shipping coverage for Amazon, the logistics giant has announced today that they will not renew their contract for ground delivery for Amazon.   Amazon’s contract will continue until the end of the month, however the new changes will likely go into effect on September 1st. According to a FedEx spokesperson, this change allows FedEx to continue to \expanding their influence more broadly across the e-commerce landscape.   The fact that Amazon continues to develop their own logistics system is likely a key factor driving FedEx's decision to sever ties with Amazon. As of today, Amazon already handles roughly 26% of their own shipments.  By 2021, Amazon Air will have at least…
August 15, 2019

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June 18, 2019

Cincinnati Business Courier | Fast-Growing Cincinnati Business That Helps Companies Sell on Amazon Doubles Space

A fast-growing Cincinnati business has more than doubled its space in a downtown office building to accommodate its rapid growth. It’s also adding international offices. Hinge, which helps companies sell their products on Amazon and other e-commerce platforms, has expanded to give it 10,000 square feet of contiguous space in the Edge at 310 Culvert St., CEO and founder Fred Killingsworth told me. The company had been in 4,000 square feet before expanding in May into space another tenant vacated. ‍ “We were busting at the seams with 40 people in a little over 4,000 square feet,” Killingsworth said. ‍ Hinge has about 30 openings right now. Jobs range from sales and account management to e-commerce, data analytics and project management. Go to Hinge’s website for details. ‍ Read full article here.
June 18, 2019

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May 8, 2019

Digiday | ‘The Problem is Pervasive’: Inside PopSockets’ Fight Against Amazon Fakes

PopSockets is one of several Amazon vendors bringing attention to counterfeit products sold online with a lawsuit filed against a seller on Amazon. PopSocket decided to pull their business from the platform since they couldn’t maintain brand control or their reputation with the resulting counterfeit products. Not all companies have the resources to spend so much on brand protection as PopSockets, which did $200 million in revenue in 2018, does, and Killingsworth said the brand’s need to both use Amazon’s anti-counterfeit tools as well as file a lawsuit demonstrates that Amazon’s own measures aren’t enough. As Amazon looks to win over brands that have resisted the platform, it’s a warning.
May 8, 2019

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April 16, 2019

Former Amazon Leader Joins Hinge Global as President and COO

CINCINNATI , April 16, 2019 /PRNewswire/ -- Hinge Global announced today that Dean Seifert  joined as President and COO.  As a member of the leadership team, he will oversee operations including creative, product and technology teams and will report directly to the CEO. Seifert brings more than 25 years of global business leadership experience in both Fortune 500 and start-up companies. Previously, he held senior leadership positions at Amazon. As a Director and General Manager, Seifert was instrumental in growing the Amazon Gift Card program, launching several new products and expanding the offering throughout Europe  and Asia . He also led Amazon's Dash Replenishment program within the Alexa organization, working with consumer electronics and appliance manufacturers to integrate automatic replenishment into internet-of-things (IoT) devices. "Dean has…
April 16, 2019

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April 10, 2019

Digiday | Amazon Rolls Out Customer Demographic Analytics for Third-Party Sellers

In accordance with the newly launched Amazon Brand Analytics, Amazon is offering free customer information to third-party sellers through Seller Central. These statistics could list anything from customer age and income, to popular search terms for comparable products. Currently, the program is only offered through Amazon Brand Analytics to select sellers with Brand Registry. “I don’t know if I would characterize it as a win — it’s an incentive for larger sellers to move to Seller Central,” said Fred Killingsworth, CEO of Amazon-specialized agency Hinge, who added that moving more sellers to Seller Central lets Amazon divert resources from seller relationships within Vendor Central. “Amazon is a tech platform; the vendor relationship requires a lot more humans to be involved in…
April 10, 2019

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