Dean Siefert

Fast-growing Cincinnati company launches product to help small businesses manage eCommerce

A fast-growing Cincinnati company has launched a new product to help companies handle e-commerce with plans to continue expanding through people and capital. Hinge Global, which manages e-commerce for companies looking to do business on Amazon and other large online platforms, rolled out its second version of Hinge Axis this month. The new software-as-a-service product, originally launched in February, enables small companies as well as large ones to benefit from Hinge’s expertise and data to effectively sell their products online. The key is the new product’s capability of storing data and analytics in one place and allowing users to publish it to the marketplace. It’s also more cost-effective, particularly for smaller companies, at $49 a month. It’s targeted at any…

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Note from our CEO

Note from Fred: July 2021

Prime Day just ended, and it would be an understatement to say how proud I am of my team's performance.  Last Prime Day (which happened Oct 13-14, 2020), we outpaced the Amazon average by 3.5X.  This year, we beat that rate, outpacing the Amazon average by 5.5X!   I don't take these results lightly.  It took heavy lifting to generate these results, including: Careful demand planning to ensure no out-of-stocks Updated copywriting, scheduled to ensure that the new content was being reflected in Amazon's A9 search engine algorithm well before Prime Day Creative promotion planning - not just relying on the routine Amazon deals Synergistic AMS paid advertising New Prime Day storefront testing and more Amazon doesn't…

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