Prime Day just ended, and it would be an understatement to say how proud I am of my team's performance. Last Prime Day (which happened Oct 13-14, 2020), we outpaced the Amazon average by 3.5X. This year, we beat that rate, outpacing the Amazon average by 5.5X!
I don't take these results lightly. It took heavy lifting to generate these results, including:
Careful demand planning to ensure no out-of-stocks
Updated copywriting, scheduled to ensure that the new content was being reflected in Amazon's A9 search engine algorithm well before Prime Day
Creative promotion planning - not just relying on the routine Amazon deals
Synergistic AMS paid advertising
New Prime Day storefront testing
and more
Amazon doesn't…

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