Blog - Page 21 of 23 - Hinge Commerce

September 16, 2019

Amazon Rolls Out New Sold By Amazon (SBA) Program

Amazon Rolls Out New Sold By Amazon (SBA) Program Last week, Amazon invited third-party vendors to participate in their new pricing program, Sold by Amazon (SBA). Vendors who chose to use the new program will be giving Amazon permission to adjust their product prices competitively on the platform. ‍ Vendors who choose to participate in this program will set their desired minimum profit threshold (known as the Minimum Gross Proceed (MGP). This will assure vendors that the SBA discounts won’t result in a net loss. Then, Amazon will algorithmically adjust the prices for products to maximize while ensuring that the net margin never drops below the MGP. To qualify for the program, vendors must already be part of Amazon’s FBA…

September 16, 2019

A person lettering a quote about creativity on a wall.

September 13, 2019

4 Ways to Improve Your A+ Content on Amazon

Creative content can be crucial for setting brands apart from competition. It is the first glance of what a company stands for and can convey product-specific information to help the consumer better understand features and usability prior to purchase. On Amazon, this below-the-fold enhanced feature is referred to as A+ Content. This feature allows for the addition of detailed descriptions and images, comparison charts, and more.A+ Content is an effective way to reassure consumers, advance conversion rates, add credibility to a listing, especially since it is only available to Brand Registered sellers. Our creative experts at HINGE COMMERCE came up with 4 strategies to leverage when creating this content. ‍1. Present the Brand. Always remember, this may be the first time a user…

September 13, 2019

Three colleagues collaborating in a vibrant office setting.

September 3, 2019

HINGE COMMERCE Finalist in 2019 Best Places to Work Competition

HINGE COMMERCE Nominated Best Place to Work Competition Finalist

September 3, 2019

August 15, 2019

FedEx is Ending Their Ground Shipping Contract With Amazon

Following the decision that Fedex made on June 30, 2019 to no longer provide air shipping coverage for Amazon, the logistics giant has announced today that they will not renew their contract for ground delivery for Amazon. Amazon’s contract will continue until the end of the month, however the new changes will likely go into effect on September 1st. According to a FedEx spokesperson, this change allows FedEx to continue to \expanding their influence more broadly across the e-commerce landscape. The fact that Amazon continues to develop their own logistics system is likely a key factor driving FedEx's decision to sever ties with Amazon. As of today, Amazon already handles roughly 26% of their own shipments. By 2021, Amazon Air will have at least…

August 15, 2019

Person using a laptop to shop for groceries online.

August 7, 2019

How the Food Industry Can Win with E-Commerce

Fred Killingsworth, Founder & CEO of HINGE COMMERCE We have all seen the stats: online sales of CPG have grown 10X faster than the overall industry in the past year. In the next five years, 20% of shoppers will buy groceries online. This rapid growth stems from three dynamics: consumers are ready to adopt this behavior change, the technology and infrastructure are starting to be available to support food e-commerce, and retailers are providing omnichannel solutions. In fact, the F&B industry is already the fastest growing e-commerce sector projected to reach $60 billion or more. There are already many food e-commerce success stories, and winning online can lead to offline sales growth as well. For example, Nutpods is a non-dairy creamer that launched its direct to consumer business…

August 7, 2019

Person holding a smartphone with notification alerts on the screen, next to an open laptop.

July 29, 2019

Hinge Global Helps Chair the 2019 Digital Food & Beverage Trade Show

Join the Hinge Global team in Austin TX on July 15-17 for the Digital Food & Beverage Trade Show! This 3-day event involves 450+ digital marketing and e-commerce leaders from the most disruptive companies in food and beverage, to discuss e-commerce and digital marketing best practices. Every flavor of the industry will be represented - retailers, brands, techies and service providers. There are $22 billion reasons to attend the Digital Food & Beverage Trade Show - that’s the estimated value of online grocery shopping in the US in 2019! Amazon, Walmart, Target, Kroger, and many local supermarkets are offering shoppers a variety of ways to have groceries delivered; Walmart dominates curbside pickup, while Amazon dominates direct-to-consumer delivery. In fact, Food & Beverage is…

July 29, 2019

Stacked cardboard boxes with fragile shipping labels.

July 29, 2019

Amazon Makes Changes to the Small & Light Program Requirements

Amazon’s changes to the Small & Light Program to go into effect on July 26th, 2019. Amazon is updating their requirements and restrictions to the Small and Light program offered to sellers with FBA (Fulfillment by Amazon). To qualify for the Small and Light program, today items need to either a) weigh under 15oz, b) be sized under 16"X9"X4", or c) be priced less than $15. However, effective on July 26 2019, the new requirements for the program are that items need to be under 10 oz or be priced at $7 or less. Originally started in 2015, the minimum pricing of items in the Small and Light program enabled Amazon to offer shipping and storage for little and lightweight items. Many shoppers…

July 29, 2019