HINGE COMMERCE Nominated Best Place to Work Competition Finalist
Following the decision that Fedex made on June 30, 2019 to no longer provide air shipping coverage for Amazon, the logistics giant has announced today that they will not renew their contract for ground delivery for Amazon.
Amazon’s contract will continue until the end of the month, however the new changes will likely go into effect on September 1st. According to a FedEx spokesperson, this change allows FedEx to continue to \expanding their influence more broadly across the e-commerce landscape.
The fact that Amazon continues to develop their own logistics system is likely a key factor driving FedEx's decision to sever ties with Amazon. As of today, Amazon already handles roughly 26% of their own shipments. By 2021, Amazon Air will have at least…
Fred Killingsworth, Founder & CEO of HINGE COMMERCE
We have all seen the stats: online sales of CPG have grown 10X faster than the overall industry in the past year. In the next five years, 20% of shoppers will buy groceries online. This rapid growth stems from three dynamics: consumers are ready to adopt this behavior change, the technology and infrastructure are starting to be available to support food e-commerce, and retailers are providing omnichannel solutions. In fact, the F&B industry is already the fastest growing e-commerce sector projected to reach $60 billion or more.
There are already many food e-commerce success stories, and winning online can lead to offline sales growth as well. For example, Nutpods is a non-dairy creamer that launched its direct to consumer business…
Join the Hinge Global team in Austin TX on July 15-17 for the Digital Food & Beverage Trade Show! This 3-day event involves 450+ digital marketing and e-commerce leaders from the most disruptive companies in food and beverage, to discuss e-commerce and digital marketing best practices. Every flavor of the industry will be represented - retailers, brands, techies and service providers.
There are $22 billion reasons to attend the Digital Food & Beverage Trade Show - that’s the estimated value of online grocery shopping in the US in 2019! Amazon, Walmart, Target, Kroger, and many local supermarkets are offering shoppers a variety of ways to have groceries delivered; Walmart dominates curbside pickup, while Amazon dominates direct-to-consumer delivery. In fact, Food & Beverage is…
Amazon’s changes to the Small & Light Program to go into effect on July 26th, 2019.
Amazon is updating their requirements and restrictions to the Small and Light program offered to sellers with FBA (Fulfillment by Amazon). To qualify for the Small and Light program, today items need to either a) weigh under 15oz, b) be sized under 16"X9"X4", or c) be priced less than $15. However, effective on July 26 2019, the new requirements for the program are that items need to be under 10 oz or be priced at $7 or less.
Originally started in 2015, the minimum pricing of items in the Small and Light program enabled Amazon to offer shipping and storage for little and lightweight items. Many shoppers…
Hinge Global has hired former P&G and Nielsen senior executive to lead marketing.
A fast-growing Cincinnati business has more than doubled its space in a downtown office building to accommodate its rapid growth. It’s also adding international offices. Hinge, which helps companies sell their products on Amazon and other e-commerce platforms, has expanded to give it 10,000 square feet of contiguous space in the Edge at 310 Culvert St., CEO and founder Fred Killingsworth told me. The company had been in 4,000 square feet before expanding in May into space another tenant vacated.
“We were busting at the seams with 40 people in a little over 4,000 square feet,” Killingsworth said.
Hinge has about 30 openings right now. Jobs range from sales and account management to e-commerce, data analytics and project management. Go to Hinge’s website for details.
Read full article here.
PopSockets is one of several Amazon vendors bringing attention to counterfeit products sold online with a lawsuit filed against a seller on Amazon. PopSocket decided to pull their business from the platform since they couldn’t maintain brand control or their reputation with the resulting counterfeit products.
Not all companies have the resources to spend so much on brand protection as PopSockets, which did $200 million in revenue in 2018, does, and Killingsworth said the brand’s need to both use Amazon’s anti-counterfeit tools as well as file a lawsuit demonstrates that Amazon’s own measures aren’t enough. As Amazon looks to win over brands that have resisted the platform, it’s a warning.