This year marks the biggest Amazon Prime Day (July 12-13, 2022) in Amazon’s history. eMarketer reported that US Amazon Prime Day 2022 sales grew by 16.7% versus last year’s event. Numerator’s Prime Day Tracker (a survey of over 20,000 Amazon shoppers) showed that orders increased by 16.8% versus 2021.
Amazon sellers and vendors often make the mistake of managing eCommerce work in a piecemeal fashion: having one entity oversee the advertising, another doing the creative content, etc. At best, brands that take a siloed approach may simply keep pace with their competition.
By contrast, HINGE COMMERCE achieves meteoric growth for its clients by using a holistic 360-degree strategy. By implementing an integrated system, where digital content, promotions, advertising, and inventory management all work in concert, HINGE COMMERCE boosts its clients’ market shares versus their competition.
HINGE COMMERCE’s unique strategy during this year’s Amazon Prime Day included:
Featuring Prime Member Promotions on special “Prime Day Deal” tabs on the Amazon Storefront pages designed by HINGE’s creative team.
Implementing coupons to boost sales for Amazon Vendor Central accounts, since Prime Member Promotions were not eligible for Amazon 1P businesses. Since Amazon was changing coupon eligibility even during the Prime Day event, promotions had to be carefully monitored and managed throughout the period.
Developing an Amazon Advertising (AMS) plan that synchronized with the product promotion strategy. The advertising leveraged a combination of Sponsored Display, Sponsored Products, Sponsored Brand Banner, and Sponsored Brand Video advertising. Advertising budgets were managed carefully to ensure that the campaigns stayed active throughout the two-day event.
Managing demand planning and inventory before the event to ensure that key items did not run out-of-stock, and promotions would be accepted by Amazon’s algorithms.
As a result of these actions, businesses managed by HINGE COMMERCE saw an average of 156% increase in Ad Sales, 91% increase in Impressions, and 31% increase in Conversion Rate during Prime Day 2022 versus the prior year.
One of HINGE COMMERCE’s clients, David Stoikos (Digital Shelf Manager for BioSteel Sports Nutrition), said:
“Hinge Global has been a critical eCommerce partner for BioSteel. Hinge’s deep expertise in eCommerce, and their outstanding day-to-day management of our Amazon business, have helped us win on the marketplace across the US and Canada. The sports nutrition category is extremely competitive, with many entrenched players with deep pockets. Hinge has delivered stellar Prime Day results, on top of already robust growth. We are excited to expand our eCommerce channel coverage with Hinge. Keep up the great work!”
HINGE COMMERCE is now shifting gears to help its clients get ready for Q4, Fall Prime Day, and the Black Friday/Cyber Monday events.
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