Amazon launches Amazon Pharmacy

Amazon just launched its newest addition to Prime, Amazon Pharmacy , and the timing couldn’t be better.  With Prime membership, Amazon is offering customers steep discounts off of retail prices for non-insurance purchases – up to 80% off of generics and 40% off brand-name medications.  Amazon is also accepting most insurances, while allowing you to compare prices and copays before making your decision.  This move is sure to shake up retail competitors like Walgreens and CVS, proving once again that doorstep delivery is the wave of the future. HOW DOES IT WORK? Prime members will set up a personal profile on Amazon and answer some health questions prior to their initial shipment, due to pharmacy regulations.  Their doctors will be…

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Q4 Advertising Strategies

We have already seen a surge in e-commerce sales driven by the pandemic.  Digital Commerce 360 is predicting that online sales will yield an incremental $40 billion in revenue in November-December, reaching almost $200 billion total for the holiday season.  That is a whopping +43% increase versus the same time last year.   Digital Commerce 360 predicts that this year, 26% of all holiday purchases will happen online, increasing from 19% in 2019.  Given this unprecedented level of sales, what should you be doing as a seller? Start with Inventory If you don't have inventory, nothing else matters.  This year, managing the supply chain is more complex than ever before.  If possible, create FBM listings (in addition to your…

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