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New Feature on Amazon: Request a Review

Amazon has released a new feature for sellers on Amazon marketplace for product reviews. Sellers can use this feature to request reviews once per order between 4 and 30 days after the date the order has been delivered. This limited time frame is to ensure that shoppers receive relevant, recent review requests and in turn, give reviews on products that are top-of-mind. ‍ The "Request A Review"feature can be found in Seller Central under Orders. In the order details there is a new button for "Request a Review". Below is a snippet of where you can locate this feature. Buy Messaging is still a separate review option, which is where sellers previously had automated emails from Amazon sent to customers requesting reviews.These emails asked…

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Amazon Releases In-Stock Head Start Program

Inventory planning and replenishment for Amazon is one of the many crucial factors to success, however out-of-stocks can happen, especially during peak buying periods like Cyber Monday, Black Friday, or the holiday season. Sales typically increase 4x for sellers in November, and 5x for sellers in December. Out-of-stock levels were 2.3% on Cyber Monday last year, up from a season average of 2.1%, which cost retailers as much as $177 million in lost potential sales. To help alleviate the risk of lost sales due to the out-of-stock products, Amazon has released a program referred to as "In-Stock Head Start." ‍ The In-Stock Head Start program allows your temporarily out-of-stock products to be automatically available for purchase by customers when the new shipment of your products…

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Unlock the Secrets for a Great Digital Storefront

Did you know that 54% of all product searches happen on Amazon, which is higher than product searches on Google?  Even if your brand has its own webpage, there are a lot of advantages to having an Amazon storefront, as long as you are a registered brand owner on Amazon. ADVANTAGES OF HAVING AN AMAZON STOREFRONT: An Amazon storefront can drive awareness of your brand and your product line-up. The Amazon storefront can then drive “system usage” (i.e., encouraging the purchase of multiple products in your catalog), and has an immediate “call to action” linking to all of your products’ Buy Boxes.  The Amazon storefront can be reached by Amazon shoppers through the brand by-line (the blue brand name…

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E-commerce Strategy: Where to Play & How to Win

WHICH RETAIL CHANNEL(S) SHOULD YOU SELL ON? The marketplace(s) that you select to launch on should be determined by the category or product, and the region/country that you are planning to sell in. Each channel is unique, and each channel requires different operational considerations and strategies -- you may not have the organizational bandwidth to launch on multiple platforms. Amazon is the behemoth in the e-commerce space, with over 49% share of the online sales - more than the next nine e-commerce sites combined! Over 92% of US online shoppers shop on Amazon, and there are now over 95MM Amazon Prime members. In fact, 55% of online shoppers start their search Amazon, doing price comparisons and reading reviews, even if they ultimately…

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Cyber Monday 2019 Tips and Tricks for Amazon

Cyber Monday is undoubtedly one of the largest online shopping days of the year in the U.S., with sales totaling $7.9 billion in 2018. Amazon sold more than 18 million toys and 12 million fashion items on Black Friday and Cyber Monday combined. Out-of-stock levels were 2.3% on Cyber Monday, up from a season average of 2.1%, which cost retailers as much as $177 million in lost potential sales. Are your e-commerce operations, marketing, and inventory management teams ready for Cyber Monday 2019? ‍ BELOW ARE 3 CRITICAL ITEMS TO CONSIDER FOR THOSE USING FULFILLMENT BY AMAZON (FBA): 1) Inventory Planning: Planning and preparing inventory for Q4 should begin in May. The time to start sending in larger quantities into Amazon’s Fulfillment Centers (FC) is…

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