Note from our CEO

Note From Fred: January 2021

Happy New Year! I am thrilled to bid farewell to 2020.  However, despite being a turbulent year for our team both personally and professionally, I am so proud of the business outcomes that we achieved for our clients: We doubled dollar sales and unit volume for 2020 vs. 2019, growing +91% dollar sales and +102% unit volume. Our client conversion rates have increased by +45%, reflecting our strong digital content, graphic design, enhanced content, and copywriting. Impressions have grown by a whopping +691%, driven by creative paid advertising support, promotions, and search optimization. Managing e-commerce on Amazon is never easy in the best of times, and this year was especially challenging.  There were countless new policy…

Read more

Bimbo Bakery Enhanced Content - Walmart.com

HINGE CONTENT ACCELERATOR: Helping Brands Publish Enhanced Content to the Digital Shelf

Enhanced Content (aka Rich Media, A+ Content) helps drive conversion and sales for your e-commerce business. Unfortunately, brands cannot upload enhanced content directly to most retail e-commerce sites (such as Target.com). HINGE Content Accelerator can help you publish your rich media content to your retailer sites, and enables you to use the same content across sites.

Read more

Why E-Commerce Expertise Matters

Success in e-commerce requires INFORMATION, STRATEGY, and EXPERTISE. This is the third and final part of our series focusing on the EXPERTISE. There is a global shortage in e-commerce talent and there is no degree program specifically for "e-commerce." This makes it difficult to find experienced talent that can focus on e-commerce in-house. Amazon, like other channels, changes rapidly -- there are always new tools for sellers, new rules and tax regulations, category changes and more. The following testimonial supports why it is imperative to have people with deep e-commerce expertise supporting your brands' digital commerce efforts. Chico's FAS, Inc. a $2.3B women's fashion brand has over 1,000 SKUs selling on Amazon.  Eric Vincent, the Director of Business Development and Operations describes why Chico's FAS chose HINGE COMMERCE to be…

Read more