Blog Posts Archives - Page 17 of 18

A shopping cart filled with cardboard boxes labeled 'fragile'.

October 31, 2019

Amazon Releases In-Stock Head Start Program

Inventory planning and replenishment for Amazon is one of the many crucial factors to success, however out-of-stocks can happen, especially during peak buying periods like Cyber Monday, Black Friday, or the holiday season. Sales typically increase 4x for sellers in November, and 5x for sellers in December. Out-of-stock levels were 2.3% on Cyber Monday last year, up from a season average of 2.1%, which cost retailers as much as $177 million in lost potential sales. To help alleviate the risk of lost sales due to the out-of-stock products, Amazon has released a program referred to as "In-Stock Head Start." ‍ The In-Stock Head Start program allows your temporarily out-of-stock products to be automatically available for purchase by customers when the new shipment of your products…

October 31, 2019 Hinge Commerce

October 15, 2019

Unlock the Secrets for a Great Digital Storefront

Did you know that 54% of all product searches happen on Amazon, which is higher than product searches on Google? Even if your brand has its own webpage, there are a lot of advantages to having an Amazon storefront, as long as you are a registered brand owner on Amazon. ADVANTAGES OF HAVING AN AMAZON STOREFRONT: An Amazon storefront can drive awareness of your brand and your product line-up. The Amazon storefront can then drive “system usage” (i.e., encouraging the purchase of multiple products in your catalog), and has an immediate “call to action” linking to all of your products’ Buy Boxes. The Amazon storefront can be reached by Amazon shoppers through the brand by-line (the blue brand name…

October 15, 2019 Hinge Commerce

October 1, 2019

Why Food Manufacturers Should Leverage e-Commerce

CORE Group + HINGE COMMERCE from Hinge Global on Vimeo. E-commerce is already a 20 billion dollar business for food and beverage today. It is the fastest growing sector online, and is projected continue to grow between 15 to 20 percent year-over-year, for the next 5 years. The CORE Group is a diverse national US foodservice sales agency focused on growth, performance and people. John Goodman, CEO of The CORE Group, describes how food manufacturers can drive growth for their businesses by leveraging e-commerce. Food manufacturers can use e-commerce to distribute their full assortment of product offerings. The CORE Group associates are armed with proprietary technology to penetrate every food service segment opportunity, and drive awareness of your product catalog. HINGE COMMERCE is thrilled…

October 1, 2019 Hinge Commerce

Colleagues engaging in a whiteboard discussion in an office setting.

September 27, 2019

E-commerce Strategy: Where to Play & How to Win

WHICH RETAIL CHANNEL(S) SHOULD YOU SELL ON? The marketplace(s) that you select to launch on should be determined by the category or product, and the region/country that you are planning to sell in. Each channel is unique, and each channel requires different operational considerations and strategies -- you may not have the organizational bandwidth to launch on multiple platforms. Amazon is the behemoth in the e-commerce space, with over 49% share of the online sales - more than the next nine e-commerce sites combined! Over 92% of US online shoppers shop on Amazon, and there are now over 95MM Amazon Prime members. In fact, 55% of online shoppers start their search Amazon, doing price comparisons and reading reviews, even if they ultimately…

September 27, 2019 Hinge Commerce

Three coworkers in a casual office environment engaged in various tasks; one organizing folders, another working on a laptop, and the third focused on a desktop computer.

September 18, 2019

Cyber Monday 2019 Tips and Tricks for Amazon

Cyber Monday is undoubtedly one of the largest online shopping days of the year in the U.S., with sales totaling $7.9 billion in 2018. Amazon sold more than 18 million toys and 12 million fashion items on Black Friday and Cyber Monday combined. Out-of-stock levels were 2.3% on Cyber Monday, up from a season average of 2.1%, which cost retailers as much as $177 million in lost potential sales. Are your e-commerce operations, marketing, and inventory management teams ready for Cyber Monday 2019? ‍ BELOW ARE 3 CRITICAL ITEMS TO CONSIDER FOR THOSE USING FULFILLMENT BY AMAZON (FBA): 1) Inventory Planning: Planning and preparing inventory for Q4 should begin in May. The time to start sending in larger quantities into Amazon’s Fulfillment Centers (FC) is…

September 18, 2019 Hinge Commerce

September 16, 2019

Amazon Rolls Out New Sold By Amazon (SBA) Program

Amazon Rolls Out New Sold By Amazon (SBA) Program Last week, Amazon invited third-party vendors to participate in their new pricing program, Sold by Amazon (SBA). Vendors who chose to use the new program will be giving Amazon permission to adjust their product prices competitively on the platform. ‍ Vendors who choose to participate in this program will set their desired minimum profit threshold (known as the Minimum Gross Proceed (MGP). This will assure vendors that the SBA discounts won’t result in a net loss. Then, Amazon will algorithmically adjust the prices for products to maximize while ensuring that the net margin never drops below the MGP. To qualify for the program, vendors must already be part of Amazon’s FBA…

September 16, 2019 Hinge Commerce

A person lettering a quote about creativity on a wall.

September 13, 2019

4 Ways to Improve Your A+ Content on Amazon

Creative content can be crucial for setting brands apart from competition. It is the first glance of what a company stands for and can convey product-specific information to help the consumer better understand features and usability prior to purchase. On Amazon, this below-the-fold enhanced feature is referred to as A+ Content. This feature allows for the addition of detailed descriptions and images, comparison charts, and more.A+ Content is an effective way to reassure consumers, advance conversion rates, add credibility to a listing, especially since it is only available to Brand Registered sellers. Our creative experts at HINGE COMMERCE came up with 4 strategies to leverage when creating this content. ‍1. Present the Brand. Always remember, this may be the first time a user…

September 13, 2019 Hinge Commerce

Stack of various sized fedex express shipping boxes.

August 15, 2019

FedEx is Ending Their Ground Shipping Contract With Amazon

Following the decision that Fedex made on June 30, 2019 to no longer provide air shipping coverage for Amazon, the logistics giant has announced today that they will not renew their contract for ground delivery for Amazon. Amazon’s contract will continue until the end of the month, however the new changes will likely go into effect on September 1st. According to a FedEx spokesperson, this change allows FedEx to continue to \expanding their influence more broadly across the e-commerce landscape. The fact that Amazon continues to develop their own logistics system is likely a key factor driving FedEx's decision to sever ties with Amazon. As of today, Amazon already handles roughly 26% of their own shipments. By 2021, Amazon Air will have at least…

August 15, 2019 Hinge Commerce