During Prime Day 2022 (July 12-13, 2022), businesses managed by HINGE COMMERCE’s full-service channel management team saw an average increase of +115% in sales vs. Prime Day 2021 and +128% vs. Prime Day 2020.
HINGE COMMERCE achieved these record-breaking results by using a holistic 360-degree strategy. By implementing an integrated system, where digital content, promotions, advertising, and inventory management all work in concert, HINGE COMMERCE boosts its clients’ market shares versus their competition.
HINGE COMMERCE’s unique strategy involved:
Featuring Prime Member Promotions on special “Prime Day Deal” tabs on the Amazon Storefront pages designed by HINGE’s creative team.
Implementing coupons to boost sales for Amazon Vendor Central accounts, since Prime Member Promotions were not eligible for Amazon 1P businesses. Since Amazon was changing coupon eligibility even during the Prime Day event, promotions had to be carefully monitored and managed throughout the period.
Developing an Amazon Advertising (AMS) plan that synchronized with the product promotion strategy. The advertising leveraged a combination of Sponsored Display, Sponsored Products, Sponsored Brand Banner, and Sponsored Brand Video advertising. Advertising budgets were managed carefully to ensure that the campaigns stayed active throughout the two-day event.
Managing demand planning and inventory before the event to ensure that key items did not run out-of-stock, and promotions would be accepted by Amazon’s algorithms.
As a result of these actions, businesses managed by HINGE COMMERCE saw an average of 156% increase in Ad Sales, 91% increase in Impressions, and 31% increase in Conversion Rate during Prime Day 2022 versus the prior year.
Here’s what David Stoikos, Digital Shelf Manager for BioSteel Sports Nutrition, said:
“Hinge Global has been a critical eCommerce partner for BioSteel. Hinge’s deep expertise in eCommerce, and their outstanding day-to-day management of our Amazon business, have helped us win on the marketplace across the US and Canada. The sports nutrition category is extremely competitive, with many entrenched players with deep pockets. Hinge has delivered stellar Prime Day results, on top of already robust growth. We are excited to expand our eCommerce channel coverage with Hinge. Keep up the great work!”