The average product conversion rate on Amazon is 9.5%*. Are your product listings above or below the average rate? Best-in-class creative content helps your item standout and boosts your conversion rate, which can drive higher sales. Did you know that some break-through creative content can generate conversion rates of 50% or more?
Amazon allows short videos to be included in product listings. Videos and digital animations can be more effective than static images because they can demonstrate the functionality of a product, and describe the benefits or advantages more easily than words. Video can be more eye-catching and hold people's attention longer than text alone. Below are two examples of short, creative videos that can leave a lasting imprint for your Amazon customers.
The…

Success in e-commerce requires INFORMATION, STRATEGY, and EXPERTISE. This is the third and final part of our series focusing on the EXPERTISE.
There is a global shortage in e-commerce talent and there is no degree program specifically for "e-commerce." This makes it difficult to find experienced talent that can focus on e-commerce in-house. Amazon, like other channels, changes rapidly -- there are always new tools for sellers, new rules and tax regulations, category changes and more.
The following testimonial supports why it is imperative to have people with deep e-commerce expertise supporting your brands' digital commerce efforts. Chico's FAS, Inc. a $2.3B women's fashion brand has over 1,000 SKUs selling on Amazon. Eric Vincent, the Director of Business Development and Operations describes why Chico's FAS chose HINGE COMMERCE to be…

Inventory planning and replenishment for Amazon is one of the many crucial factors to success, however out-of-stocks can happen, especially during peak buying periods like Cyber Monday, Black Friday, or the holiday season. Sales typically increase 4x for sellers in November, and 5x for sellers in December. Out-of-stock levels were 2.3% on Cyber Monday last year, up from a season average of 2.1%, which cost retailers as much as $177 million in lost potential sales. To help alleviate the risk of lost sales due to the out-of-stock products, Amazon has released a program referred to as "In-Stock Head Start."
The In-Stock Head Start program allows your temporarily out-of-stock products to be automatically available for purchase by customers when the new shipment of your products…

With online sales of food and beverage representing only a small fraction of total sales, many established brands have taken a wait-and-see approach to e-commerce – focusing instead on tried-and-true retail channels – but according to the e-commerce management consulting firm HINGE COMMERCE this strategy may do more harm than good.

Did you know that 54% of all product searches happen on Amazon, which is higher than product searches on Google? Even if your brand has its own webpage, there are a lot of advantages to having an Amazon storefront, as long as you are a registered brand owner on Amazon.
ADVANTAGES OF HAVING AN AMAZON STOREFRONT:
An Amazon storefront can drive awareness of your brand and your product line-up. The Amazon storefront can then drive “system usage” (i.e., encouraging the purchase of multiple products in your catalog), and has an immediate “call to action” linking to all of your products’ Buy Boxes. The Amazon storefront can be reached by Amazon shoppers through the brand by-line (the blue brand name…

CORE Group + HINGE COMMERCE from Hinge Global on Vimeo.
E-commerce is already a 20 billion dollar business for food and beverage today. It is the fastest growing sector online, and is projected continue to grow between 15 to 20 percent year-over-year, for the next 5 years.
The CORE Group is a diverse national US foodservice sales agency focused on growth, performance and people. John Goodman, CEO of The CORE Group, describes how food manufacturers can drive growth for their businesses by leveraging e-commerce. Food manufacturers can use e-commerce to distribute their full assortment of product offerings. The CORE Group associates are armed with proprietary technology to penetrate every food service segment opportunity, and drive awareness of your product catalog.
HINGE COMMERCE is thrilled…

WHICH RETAIL CHANNEL(S) SHOULD YOU SELL ON?
The marketplace(s) that you select to launch on should be determined by the category or product, and the region/country that you are planning to sell in. Each channel is unique, and each channel requires different operational considerations and strategies -- you may not have the organizational bandwidth to launch on multiple platforms. Amazon is the behemoth in the e-commerce space, with over 49% share of the online sales - more than the next nine e-commerce sites combined! Over 92% of US online shoppers shop on Amazon, and there are now over 95MM Amazon Prime members. In fact, 55% of online shoppers start their search Amazon, doing price comparisons and reading reviews, even if they ultimately…

Cyber Monday is undoubtedly one of the largest online shopping days of the year in the U.S., with sales totaling $7.9 billion in 2018. Amazon sold more than 18 million toys and 12 million fashion items on Black Friday and Cyber Monday combined. Out-of-stock levels were 2.3% on Cyber Monday, up from a season average of 2.1%, which cost retailers as much as $177 million in lost potential sales. Are your e-commerce operations, marketing, and inventory management teams ready for Cyber Monday 2019?
BELOW ARE 3 CRITICAL ITEMS TO CONSIDER FOR THOSE USING FULFILLMENT BY AMAZON (FBA):
1) Inventory Planning: Planning and preparing inventory for Q4 should begin in May. The time to start sending in larger quantities into Amazon’s Fulfillment Centers (FC) is…